Category: How it Works

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.

YouTube suspends the monetization plan of Russell Brand’s channel

This also leads to the prevention of advertisements being played alongside his videos, where he has a follower count of 6.61 million subscribers on his YouTube channel. (Representative Image: Alexander Shatov via Unsplash, Russell Brand via X)

The move comes after the 48-year-old comedian and actor has been accused of rape, assault and emotional abuse.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.

Pernod Ricard faces CCI probe

The brand and the retailers entered into a ‘Royal Stag Agreement’ to make sure that the brand got 70 percent share of shelf space, a media report cites. (Image source: Moneycontrol)

The domestic drinks brand Radico Khaitan alleged that Pernod Ricard India colluded or conspired with the retailers in Telangana of offering them ‘additional discounts and benefits’ if priority and favouritism was given to Royal whisky brand over 8PM whisky brand.