Category: How it Works

Talent bleed: Ad agencies are losing people. But where are they going?

Industry executives that Storyboard18 spoke to shared that often the roles at the new age companies are an extension of candidate's profile at an agency set-up. (Representative image by Belinda Fewings via Unsplash)

New-age companies, streamers and EV companies are scooping up talent from both mainline and digital ad agencies. What’s on offer are better pay packages, work-life balance and better growth opportunities.

Do physical brand stores stand a chance in a hyper-digital world?

The Indian fashion brand, Sabyasachi, is a prime example of a brand that has leveraged the power of brand stores to build loyalty and create a unique customer experience. Sabyasachi's stores themselves are works of art, with intricate detailing and carefully curated decor that transports customers into a world of classical luxury and nostalgia laced glamour. (Image via Twitter)

Every day millions across the world shop online and our phygital existence has changed everything. But do not underestimate the power of brand stores. Here’s why.

Simply Speaking: The incessant whirlpool of internet as brand medium

Aquila’s leadership includes a founder’s coalition of ANA member advertiser companies, and platforms including Google, Meta, Amazon, and TikTok. (Representative image by George Kedenburg III via Unsplash)

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.

Weekly Shorts: Decoding the basics of affiliate marketing

In today's digital landscape, consumer trust is approaching an all-time low. High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices-Anil K Pandit (Representative Image: Toa Heftiba via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Finfluencers get paid Rs5 lakh per post, celebrity status; But brands, finfluencers and consumers should be wary

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

Finfluencers have become extremely popular with millennials and Gen-Z. However, while brands put their faith in them for marketing, should consumers do the same too?

9 in 10 Indian SMB marketers are spending on AI and automation: LinkedIn

Forty one percent SMBs are implementing new creative solutions or technology in their marketing strategy moving forward due to the economic downturn or changing budgets, it’s clear that there is an appetite to explore new ways to connect with customers. (Representative image: Kelly Sikkema via Unsplash)

As per the research conducted by the professional network LinkedIn, some of the top priorities of businesses are to expand their customer base by 44 percent, increase business revenue and market share by 43 percent and build brand loyalty by 36 percent.

95 percent viewers witness interactive animation ads during IPL: iCubesWire

Fans can look forward to witnessing the strength, endurance, and the intense competition during the Pro Panja League. (Representative image via Unsplash) (

As per the survey, 56 percent of respondents like interactive video animation digital ads, 17 percent like interactive audio ads, 22 percent like mini-game interactive ads and five percent don’t like interactive digital advertisement.

73 percent viewers watch IPL on JioCinema: Report

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.