Category: How it Works

Business travel gateway between Asia and Australia soars; opportunities for Australia lie in ASEAN region

Bookings from Asia which included China, Japan, Singapore, and Malaysia took off by a whopping 83 per cent – a near doubling of demand between the two continents. (Representative image by Raimon Klavins via Unsplash)

According to the Australian Government Department of Foreign Affairs and Trade, the trade interests are inextricably linked. Australia’s two-way trade with ASEAN is greater than their trade with Japan or the United States, passing AU$178 billion in 2022.

Apple’s iPhone no longer commands the highest smartphone market share in China, say analysts

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

China accounts for nearly one-fifth or 19% of Apple’s overall sales and is its most significant overseas market.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.

Brain Matters: Is a celebrity endorsement still worth it?

In a world where everyone is a celebrity of some intensity, the hero is only the narrative. In the absence of one, the narrative of gossipy investor news, thousands of crores in losses, crappy workplace ethics are louder and catchier than whatever narrative getting Messi as a brand ambassador during the Wold Cup can weave. (Representational image by Randy Tarampi via Unsplash)

Once upon a time, celebrities stood out and pinned our senses to them. They anchored brands into consumer memory, because of the brain’s very same need to amplify the bizarre. But there is nothing bizarre about the celebrity anymore. If anything, they’re now mundane, write Prakash Sharma and Reshma Tonse.

Los Angeles 2028 Olympics: IOC Session approves inclusion of cricket, four more sports

Prime Minister Narendra Modi inaugurated the 141st Session of the International Olympic Committee (IOC) in Mumbai on October 14, and announced India's commitment to host the 2036 Olympics. "Indians are very excited about hosting the Olympics Games. India will leave no stone unturned in organising the 2036 Olympics," said PM Modi during his address to the IOC Session delegation. "This is a dream of 140 crore Indians. We want to fulfil this dream with your support. We are willing to host the 2029 Youth Olympics. I am sure India will get constant support from IOC," PM Modi added. (Representative Image: Bryan Turner via Unsplash)

Los Angeles Olympics: Baseball/softball, cricket, and lacrosse makes a comeback at the LA Olympic Games, while flag football and squash will make their Olympic debut.

India records highest ever passenger vehicles sales in September quarter, shows SIAM data

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (Image sourced from CNBC)(Image sourced from CNBC)

India’s passenger vehicle sales rose to 10.74 lakh in the July to September quarter, the highest ever in a quarter, from 10.26 lakh in the corresponding quarter the previous fiscal, SIAM data shows.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.