How it Works – Page 247

Samsung launches AI-powered personalised food and recipe app

Samsung says Food will provide a step-by-step guide on how to prepare and create dishes. The company has partnered with Whisk, a smart food platform, that it acquired in 2019. (Representative Image: Kote Puerto via Unsplash)

The app will run on supported smartphones and smart home appliances from Samsung.

Krafton’s BGMI game gets Indian government nod after 3-month trial

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

Krafton resumed the operations of its popular battle royale game Battlegrounds Mobile India (BGMI) on a three-month trial basis in May 2023.

Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns

Every year, brands go out of their way to create exciting Halloween campaign ideas to captivate holiday season shoppers. For them, Halloween influencers are the go-to advertising channels. Influencers, with their authentic connections and relatable content, help you maximize holiday sales. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

Adobe: Gen Z’s accept terms and conditions without reading

83% of Gen Z individuals are upskilling to secure better job opportunities

As per the report, one in 10 Gen Xers have been stuck in a contract they can’t get out of due to not thoroughly reading it.

Google brings its generative AI search experience to India

By launching stores in India, Google aims to replicate Apple's retail strategy

Google is also introducing a slew of India-focused features within the AI search experience including voice input, language toggle, and the ability to listen to the responses.

InMobi: 54 percent Indian consumers prefer hybrid shopping

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.

JSW group reportedly eyeing EV car launch in the Rs 15-20 lakh range

JSW is planning to build a dedicated car plant in Aurangabad, Maharashtra, focused on the production of electric vehicles.

In January this year, it was reported that the conglomerate had been considering a foray into the manufacturing of electric vehicles.

BCCI sets internal target of Rs100 cr per match for media rights auction

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.