How it Works – Page 248

Explained: Why BTS’ Jung Kook is a smart marketer

Jung Kook is the youngest member of BTS, and has been grabbing eyeballs after the release of his latest single, ‘Seven’. He collaborated with American rapper Latto for the piece and featured South Korean actress Han So-hee in the music video. ‘Seven’ went live on July 14. (Image Source: YouTube/@HYBELABELS)

By repurposing old numbers K-Pop artist Jung Kook has made a Gen-Z approved marketing move for his latest single, ‘Seven’.

Data protection bill may empower users to ask platforms to delete all of their data

In regards to deletion of user data, under the previous (2022) draft, if a user in India asks a major social media platform to delete data stored with them, the platforms could have just opted to only erase their personal data, and keep the rest of the data in a deanonymised format. (Representative Image: Towfiqu barbhuiya via Unsplash)

According to the 2022 draft of the Digital Personal Data Protection Bill, if a user asks a platform to delete their data stored with it, the platform could have just erased only the user’s personal data and kept the rest of it in a deanonymised format.

Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report

With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.

CarryMinati and Triggered Insaan follow next on the list.

Caution: Adalytics report on Google’s TrueView triggers caution among Indian media buyers and advertisers

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As the findings of the report put data accuracy and transparency in the spotlight, it has prompted industry players to be meticulous in their decisions regarding ad investments.

Pullela Gopichand: No backup plan for many players, need to secure them through sponsorships and jobs

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, chief national coach of the Indian National Badminton Team emphasizes that more efforts are needed to support emerging athletes through job opportunities and sponsorships.

Plague of overvaluation in the startup world

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

As startups sail through rough waters, boards need to ensure future alignment and take more responsibility to guide and support founders during challenging times.

FIFA Women’s World Cup 2023: FanCode secures exclusive digital rights for India

DD Sports also secured the television broadcast rights in India for FIFA Women's World Cup 2023. (Representative Image: Fauzan Saari via Unsplash)

As part of the partnership, FanCode will also exclusively livestream FIFA Beach World Cup, FIFA U17 World Cup and the FIFA Club World Cup scheduled for later in the year.

“Will request GST council to reconsider tax on online gaming,” Rajeev Chandrasekhar at CNN-News18 Town Hall

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

The GST Council on July 11 decided to impose a 28% tax on the turnover of online gaming companies, horse racing and casinos.

Explained: Into real money games? This is how 28 percent GST will impact you

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

The 28 percent GST will have a significant impact on paying users, who make up a large portion of the real money gaming industry in India.

Makeba trend: Short videos breath life into old songs

While everyone is grooving to the beats of Makeba, did you know that Makeba is actually the name of a person, Zenzi Miriam Makeba. (Images sourced via Instagram and Twitter)

Short videos are breathing life into old songs like Makeba by French artist Jain. Here’s how.