How it Works – Page 248

TRAI releases recommendations on “Rationalization of Entry Fee and Bank Guarantees”

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

In order to facilitate the orderly growth of the telecom sector and ease of doing business, TRAI has made recommendations to the government for reducing the entry fees across various license authorizations and the merging of bank guarantees.

Nestle’s Maggi makes comeback with Rs 10 noodles to increase market share

Nestlé India standalone profit for Q4 FY25 stood at Rs 885 crore versus Rs 934 crore in Q4 FY24

The new Rs 10 pack, introduced in Rurban markets (rural markets and small towns) across 15 states, weighs 40gm. However, Rs 10 packs are still available in a few markets of Punjab and Uttarakhand, mostly catering to tourist joints.

Burger King to sign Coca-Cola as its beverage partner in India: Report

The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.

If the deal is materialised, this will give Coca-Cola the visibility in more than 391 stores of Burger King in India.

India is the best place to build consumer focused businesses and brands: Falguni Nayar

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

During the company’s recent AGM, Falguni Nayar highlighted that India’s entrepreneurial spirit, as well as young and aspirational population is its strength.

OTTs, apps will not be regulated as telecom services: DoT

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

The move to remove OTT from the Telecom Bill is expected to be tabled in the winter session of the Parliament.

Jio AirFiber to launch today: Here is everything we know so far

Jio, on its website, describes the AirFiber as a device that is capable of delivering “fibre-like speed over the air without any wires”. Using it is as simple as plugging it in and powering it on for gigabyte-speed internet. (Image sourced from Moneycontrol)

The device supports Wi-Fi 6, has parental controls, and is fitted with a security firewall. It also lays the groundwork for Jio’s Smart Home solutions, which include the Jio Home Router, the Jio Set-top Box, and the Jio Home smartphone app.

Connected cars witness widespread adoption; likely to account for more than half of PV market in 2023

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

With consumers increasingly opting for technology-equipped cars, all major carmakers in India are redrawing their strategies by rolling out models loaded with hi-tech features.

Sales of Mercedes-Benz’s top-end vehicles led to 54 percent growth in H1: Santosh Iyer

Santosh Iyer, Mercedes-Benz India CEO

The managing director and CEO of the German luxury car maker spoke about the evolving Indian buyer and how a change in demographics and economic shift are leading to further growth.

ISL is getting better every year and youngsters benefit from foreign players coming in, says Sunil Chhetri

This year, the ISL has stepped foot in northern India with the promotion of Punjab into the top tier. Chhetri had some warm words to say about the footballing culture of Bengaluru and how it has flourished in the previous decade. (Image source: News18)

The ISL has been essential in expanding the footprint of footballing fandom in India beyond the traditional hotbeds like Kerala, West Bengal, and the northeastern states of the country.

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.