Category: How it Works

CCI approves Air India-Vistara merger deal

The merger is expected to bolster SIA’s presence in India, strengthen its multi-hub strategy, and allow it to continue participating directly in a large and fast-growing aviation market. (Image source: Moneycontrol)

Vistara and Air India, two full-service airlines, are part of the Tata Group. Singapore Airlines (SIA) holds a 49 percent stake in Vistara.

Samsung launches AI-powered personalised food and recipe app

Samsung says Food will provide a step-by-step guide on how to prepare and create dishes. The company has partnered with Whisk, a smart food platform, that it acquired in 2019. (Representative Image: Kote Puerto via Unsplash)

The app will run on supported smartphones and smart home appliances from Samsung.

Krafton’s BGMI game gets Indian government nod after 3-month trial

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

Krafton resumed the operations of its popular battle royale game Battlegrounds Mobile India (BGMI) on a three-month trial basis in May 2023.

Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns

Every year, brands go out of their way to create exciting Halloween campaign ideas to captivate holiday season shoppers. For them, Halloween influencers are the go-to advertising channels. Influencers, with their authentic connections and relatable content, help you maximize holiday sales. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

Finfluencer scams back in action: Use fake messaging to lure consumers

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.

InMobi: 54 percent Indian consumers prefer hybrid shopping

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.