What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Category: How it Works
Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das
KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.
Adobe: Gen Z’s accept terms and conditions without reading
As per the report, one in 10 Gen Xers have been stuck in a contract they can’t get out of due to not thoroughly reading it.
Finfluencer scams back in action: Use fake messaging to lure consumers
A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.
Google brings its generative AI search experience to India
Google is also introducing a slew of India-focused features within the AI search experience including voice input, language toggle, and the ability to listen to the responses.
InMobi: 54 percent Indian consumers prefer hybrid shopping
As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.
JSW group reportedly eyeing EV car launch in the Rs 15-20 lakh range
In January this year, it was reported that the conglomerate had been considering a foray into the manufacturing of electric vehicles.
BCCI sets internal target of Rs100 cr per match for media rights auction
BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.
Health, financial influencers to alter content to meet ASCI rules
Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.
NCLAT to hear IDBI Bank’s appeal against Zee Entertainment in insolvency proceedings dispute
IDBI bank had contested the Mumbai NCLT’s orders, which dismissed their request to initiate insolvency proceedings against ZEEL.