Category: How it Works

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.

Subhash Chandra-led Essel Group reaches settlement with JC Flowers ARC; to repay Rs 1,500 crore over 7 months

CNBC-TV18 has learnt that as part of the agreement, Essel Group entities have committed to repaying Rs 1,500 crore within a span of seven months to JC Flowers. The terms of the settlement dictate that 15 percent of this amount would be repaid within the first 30 days, with the remaining 85 percent to be paid over the following six months, the sources said. (Image sourced from ZEE website)

The deal relates to Essel Group’s debt amounting to around Rs 6,500 crore, which JC Flowers ARC had acquired from Yes Bank at a discounted rate as part of the lender’s transfer of a Rs 48,000 crore Non Performing Assets (NPA) portfolio to the ARC for a little over Rs 11,183 crore in December last year.

Burger King’s motion denied by US judge in ongoing lawsuit

Burger King is not the only company fighting such a lawsuit. Fast food joints like McDonald’s and Wendy’s too are defending themselves against a lawsuit of similar nature. (Representative Image: Josue Canales Tecuatl)

Burger King’s defence in the case is that there was never an obligation to deliver the sandwich in the exact same size as it was depicted in pictures.

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth

As of FY23, the retail business contributed 12 percent to the group’s EBITDA, up from 7 percent in FY19. This growth has been gradual in case of retail compared to Jio (from 17 percent in FY19 to 34 percent in FY23). (Image sourced via Forbes India)

RIL is banking on India’s per capita growth to lead its retail business’ explosive growth. India’s per capita income will likely hit $10,000 by 2050, going by the trend in the last 10 years. Ambani expects its retail business to ride this growth.

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.