Category: How it Works

How brands should handle themselves in times of war

Brands cannot afford to take sides regardless of where their sympathies lie because in a war as in any dispute there are always two sides to the coin. (Representational image by George Pagan III via Unsplash)

Brands need to stay miles away from these metaphors and should stay true to their consumers because every brand needs to be hunkering down in silence in their bunker when it comes to wars.

98 percent of Indians prefer cinematic experiences in theatres: BookMyShow

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

43 percent Mumbaikars choose storyline as the most critical trigger for them to catch a movie in a theatre, 38 percent Delhi-ites rank reviews and ratings highest to determine and decide the film to watch on the big screen and 32 percent Bengaluru-eans consider the director helming the movie to be the most important factor in their decision.

How India won the rights for IOC session and Nita Ambani’s role | Explained

Describing the IOC Session in Mumbai as a "defining moment in the history of sport in India," Nita Ambani urged everyone to reaffirm their commitment to the guiding principles of the Olympic Movement and strive for an Olympics that includes, involves, and belongs to everyone. (Image source: Moneycontrol)

India will make a massive leap forward in its journey as an Olympic nation when Mumbai hosts the 141st session of the International Olympic Committee (IOC) from October 15 to 17, 2023.

India to become a USD 30-trillion economy by 2050; country’s inflation rate to be about 6 percent

As per IMF’s estimates in July, India's GDP forecast stood at 6.1 per cent for 2023-24. (Representative image by Alexander Mils via Unsplash)

As per HDFC Bank chairman and former economic affairs secretary Atanu Chakraborty, if this kind of pace continues for some years, India’s with per capita income will be USD 21,000.

ED arrests four Vivo executives, including one Chinese national

The first source said Vivo executives were summoned to the ED’s Delhi office for questioning, and then arrested. They will appear in court later on October 10, the source added. (Representative Image: Amanz via Unsplash)

The arrests add to the legal troubles of the Chinese phone maker, and comes amid rising tensions between Beijing and New Delhi over issues ranging from border disputes to India’s increasing scrutiny of Chinese businesses and investment.

Credo Brands Marketing, RBZ Jewellers get Sebi nod for IPO plans

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

The Sebi has issued observation letter on the draft papers filed by Credo and RBZ, on October 6 and September 28, respectively. In Sebi’s parlance, obtaining observation means the company can start the IPO launch process.

How AI is shaping the next era of content monetization

Deep learning algorithms can transform ordinary videos into visually stunning creations, adding a layer of sophistication to content without the need for extensive manual editing. (Image by Possessed Photography via Unsplash)

Generative technology is also being utilized by content creators to bring fictional characters to life or seamlessly integrate themselves into popular memes and trends.

Ambani’s stars align; beats Adani to become India’s richest individual

Mukesh Ambani and Gautam Adani on the Hurun rich list. This year, Kumar Mangalam Birla, chairman of Aditya Birla Group along with the Niraj Bajaj family of the Bajaj Group made a comeback this year, displacing Vinod Adani, brother of Gautam Adani and Uday Kotak of Kotak Securities from India’s top 10 wealthiest persons list. (Images sourced via Forbes India)

Mukesh Ambani, chairman and MD of Reliance industries secured the paramount position in this year’s Hurun list with a total wealth of Rs 8,08,700 crore. Ambani surpassed Gautam Adani, chairperson of Adani Group to achieve pole position.

IPG Mediabrands releases first ‘Media Responsibility Index’ in collaboration with MAGNA

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

The MRI India evaluates media platforms across four crucial Environmental, Social, and Governance (ESG) aligned priorities: Safety, Inclusivity, Sustainability, and Data Ethics.