Category: How it Works

Meta’s Threads gets 10 million sign ups within 7 hours of launch

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.

Union cabinet clears personal data protection bill

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

How can ad agencies ensure long-term success?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Adityan Kayalakal shares important dos and don’ts on ad agency brand building and how they can improve relationships with clients.

Google’s TrueView Ads misalignment: Adalytics research reveals how ad dollars are spent on non-compliant video units

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

Findings of the research suggest the practice has been going on since 2020.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

ZEE-Sony merger inches forward as NCLAT disposes of IndusInd’s appeal

The insolvency proceedings filed by IndusInd bank would have had great ramifications on the merger if not disposed of by NCLAT. The merger would have been stalled indefinitely as the creditors would have gained control and started scouting for a buyer.

However, obstacles remain, as the matters before the SEBI and the SAT can still trip up Punit Goenka’s helmsmanship of the merged entity, and significantly delay matters.

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.

Fantasy sports made Rs 2,800 crore in gross revenue during IPL 2023: Redseer

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

The report also highlighted that a total of Rs 10,000 crore was spent on advertisements during the IPL 2023.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes