Digital – Page 74 – storyboard18

M&E Future: Unified interface to be critical for CTV’s growth

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.

Delhi High Court denies Dish TV trademark claim; says cannot claim exclusive usage rights on ‘Dish’ word

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

The bench stated that ‘Dish’ is a common English word, and cannot be singled out to allow monopoly for its use.

Adfactors founders and Bobby Kurian partner to launch StratInk Consulting

The joint venture will set up offices in Bengaluru, New Delhi, and Mumbai.

StratInk Consulting, the company formed by the trio, offers CEOs and investors in India Inc, communications solutions for complex business environments

Zee Sony case: NCLT hearing pushed to later date

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

The outcome of the hearing will provide clarity on whether the merger stands a chance to be reconsidered.

Online news generated Rs 1,900 crore in ad revenues in 2023: FICCI EY Report

The study shines a light on the levers that drive online news subscription and how these vary across languages. (Image source: Unsplash)

The report states of the 56 million digital news consumers in India, over 80 percent consumed news on their mobile phones.

MIB focuses on gender sensitization and women’s portrayal in media; drives dialogue on media responsibility

Broad areas of discussion included current media portrayals of women and their impact on social perceptions, identification of common stereotypes of women in media and challenges that the women in the industry face. Discussion focused on the responsibilities of media outlets in creating fair and inclusive narratives and accountability strategies and the use of gender-sensitive language. (Image source: Moneycontrol)

The discussion focused on the responsibilities of media outlets in creating fair and inclusive narratives and accountability strategies and the use of gender-sensitive language.