Digital – Page 98 – storyboard18

Brand visibility is not just about being seen; it’s about being relevant and engaging

Gone are the days of static, one-size-fits-all advertising. Today, AI enables dynamic and responsive campaigns that adapt in real time to engage with audiences effectively.

AI isn’t just a tool for advertisers—it’s a catalyst for transformation, setting new benchmarks for creativity and effectiveness in the global market, writes Sohamm Thakkar.

MIB to meet Netflix, Disney, Amazon, Google, Meta to discuss broadcast service regulations

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

The MIB meeting is scheduled for June 14. Last year, the draft Broadcasting Services Bill’s recommendations sparked conversations related to content cuts, pricing changes and concerns about the impact on creators and consumers.

MeitY to meet MCA, CCI today, to discuss concerns over Digital Competition Bill

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

A follow-up discussion is to take place on June 18 under the chairmanship of MeitY Secretary.

MIB and DNPA members meet to address issue of revenue sharing with Big Tech

DNPA, along with the News Broadcasters and Digital Association (NBDA) and the Indian Newspaper Society (INS) jointly lodged a complaint with the CCI earlier this year, pertaining to Google's perceived conditions related to revenue-sharing agreements.

The meeting, chaired by I&B Secretary Sanjay Jaju, saw representatives from various other departments to develop an understanding of the issue faced by digital news publishers. DNPA has been in a constant dialogue with MIB to push for introducing changes in the amendment to existing IT rules.

In a Zepto-minute: Is Quick Commerce the Modern Kirana?

Ruchira Jain, founder, Elevate Insights and a former Swiggy VP, writes about India’s Quick Commerce model. Even as quick commerce is fading in many markets with several heavily funded startups having folded shop, India is emerging as a striking outlier.

Infosys global CMO Sumit Virmani on navigating the big hurdle to the Gen AI promise

A first footing forward is to invest in a unified data management system that consolidates data from various sources – apps, CRM, social media, you name it – into neatly organized customer profiles. This holistic view of the organization’s data means better data management made easy and ready reliable insights too, writes Sumit Virmani, global chief marketing officer, Infosys. (Image: Via Unsplash)

The outcomes we generate can be as distinctly different as our approaches. We could get exponentially more productive, more creative. Or, at the other end, create for ourselves a recipe for chaos and disastrous decisions. Sumit Virmani, global CMO of Infosys, writes in an exclusive column for Storyboard18.

Delhi HC protects journalist Rajat Sharma’s personality rights, stops ‘Baap Ki Adalat’

Multiple videos were circulating on social media of a Lok Sabha election results day discussion on Sharma-owned India TV news channel that claimed that Sharma used foul language against Nayak.

The HC passed the order after Independent News Service Private Limited, which owns India TV news channel and Sharma approached court alleging the infringement of its trademark rights and logo

Paytm layoffs: Parent firm One97 Communications lays off employees as part of restructuring plan

Paytm leverages Artificial Intelligence to strengthen operations

Paytm claimed that it will provide outplacement support for smooth transition for laid-off employees and it is also disbursing bonuses which were due to employees.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.