Category: Digital

Budget 2024: Boost AI tech in taxation, PPP model, building trust, say experts

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

The Centre and the state have already implemented policies focusing on AI such as the Bhasini program, and YuvAI for skilling youth

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Despite the ASCI and CCPA guidelines in place to curb surrogate advertising, liquor brands frequently exploit loopholes. Industry watchers say the current guidelines lack clear definitions, in addition with weak enforcement mechanisms and insufficient penalties.

Telangana sets the stage for India’s distinct esports policies: Exclusive

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

Stakeholders met Telangana’s IT Minister to address issues like taxation on esports prize pools, distinguishing between skill-based and chance-based games, regulating gaming content creators and establishment of regulatory bodies.

Tech leaders write open letter to UN over global digital compact

The latest draft of the GDC will undergo review this week by UN representatives in New York.

The Global Digital Compact aims to establish a framework for global digital cooperation, define principles for an open, free, and secure digital future, and accelerate progress on the UN’s Sustainable Development Goals.

Homegrown Twitter-copy Koo to shut down after failed acquisition talks

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Once touted as X (formerly Twitter) rival, Koo had positioned itself as the homegrown alternative to X. Co-founders say Koo could have easily scaled internationally and given India a global brand that was truly made in India and this dream will remain.