Union Budget 2024: Government to spend Rs 1,089 crore for information and publicity

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

According to the budget expenditure report for 2024-2025, the government has allocated Rs 36.93 crore for Art and Culture and Rs 2,959.94 crore for Broadcasting. Furthermore, the government has allocated Rs 23 crore to the National Film Development Corporation.

Indian Industry wishlist for Budget 2024: Tax relief, EV push & skill upgradation

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Industry leaders are awaiting measures that will empower their respective sectors and propel the nation towards its $5 trillion dollar ambition.

Budget 2024: Focus should be on ‘100% FDI in multi-brand retail trade,’ Deloitte India says

The Union Budget 2025 are set to make a range of products more affordable, benefiting both industries and consumers across various sectors.

Budget 2024: Government should consider allowing 100% FDI in multi-brand retail trade, at least for goods that get manufactured in the country, Anand Ramanathan, Partner and Consumer Products and Retail Segment Leader at Deloitte India said

Indian gaming industry awaits tax exemptions, SEZ in upcoming budget

The Union Budget 2025 are set to make a range of products more affordable, benefiting both industries and consumers across various sectors.

Recently, a consortium of 70 Indian gaming companies wrote to the PMO and I&B Ministry suggesting a reduction of GST on video games to a 12 percent bracket to promote sustainability and better cash flow for game companies, as well as exemptions on import/customs duties, IGST, and any cess for proprietary hardware development kits used for testing and developing video games.

Budget 2024: Boost AI tech in taxation, PPP model, building trust, say experts

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

The Centre and the state have already implemented policies focusing on AI such as the Bhasini program, and YuvAI for skilling youth