Category: Digital

Angry Mittal?: Anupam Mittal “shocked” after Meta disables his company’s account

With the guidance of a therapist, he realized that his anxiety stemmed not just from professional setbacks but from a deeper fear of not being enough.

On April 9, Meta “arbitrarily” disabled his company’s account, prompting Anupam Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta’s India operations’ head Sandhya Devanathan in the post.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.

Google mulls charging for internet searches with AI, in a radical change to its business model

The tech giant has encountered similar issues with its AI-powered products previously as well. It had to halt its chatbot Gemini in February after it received backlash for its "woke" remarks. (Representative Image: Brett Jordan via Unsplash)

Google’s iconic search engine has remained free to users, as advertising keeps the revenue flowing. But the cost of artificial intelligence services could prompt the search giant to charge for AI-enhanced features.

Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Meta boosts India fact-checking programme with PTI partnership

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

With this partnership with PTI, Meta now has 12 fact-checking partners in India, making it the country with the most third-party fact-checking partners globally across Meta.