PM Modi emphasises importance of advanced AI education and content verification measures during discussion with Bill Gates

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

On March 28, PM Modi and Bill Gates convened for talks encompassing AI, digital public infrastructure, and climate change. Gates commended India’s embrace of technology, while PM Modi underscored initiatives like ‘Namo Drone Didi,’ focusing on empowering women. Additionally, PM Modi promoted AI education, implementing watermarks on AI content, and regulating deceptive deepfake technology.

Government issues advisory against calls impersonating DoT, threatening people to disconnect mobile numbers

For global citizens their top three most trusted professions were doctors (58%), scientists (56%) and teachers (54%). The professions that stepped up the most during the pandemic, scientists who made the vaccines, doctors who put their lives at risk to treat patients and teachers who taught remotely. (Image source: Unsplash)

Cautions on misuse of mobile numbers, WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating Government officials.

Mark Zuckerberg personally courts Google AI staff for Meta recruitment

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

In his emails, Mark Zuckerberg stressed the significance of AI for Meta and expressed his aspiration for collaboration between the recipient and the company.

Adobe introduces firefly services and custom models to accelerate enterprise content creation and production

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

New generative AI capabilities powered by Adobe Firefly help organizations automate content production and tailor it to their brand, powering personalization at scale

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

YouTube removes 2,254,902 videos from India for violating community guidelines

Despite YouTube's policies requiring users under 17 to seek parental consent and linking accounts for those under 13 to a parental account, the lawsuit points out that it remains easy for minors to bypass these restrictions.

The majority of channel terminations are a result of accounts being dedicated to spam or adult sexual content in violation of YouTube’s guidelines.