Agency News – Page 8 – storyboard18

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

EssenceMediacom secures integrated media mandate for Bambino Pasta Foods

EssenceMediacom will manage Bambino’s account from their Bengaluru office.

EssenceMediacom will help boost Bambino’s presence in India and will deliver full-funnel media solutions.

NCLT initiates insolvency proceedings against CCD’s parent firm

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

IDBI Trusteeship Services Ltd (IDBITSL) has accused CDEL over an alleged default of Rs 228.45 crore

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.

Enormous Brands onboards Sindhu Sharma as NCD (North)

Sindhu Sharma joins Enormous from Lowe Lintas where she served as the Executive Creative Director working for clients such as Google, Whirlpool, India Gate, Pernod Wines, OLX, and Nescafe.

Sindhu Sharma joins Enormous Brands from Lowe Lintas where she served as the Executive Creative Director. Prior to which, she held multiple leadership roles at Mullen Lintas, including Executive Creative Director and Group Creative Director.

Auto major Volvo initiates global media review

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

Volvo Cars reported global sales of 57,447 cars in July, up 6 per cent compared to the same period last year.

Wavemaker India wins integrated media mandate for Taco Bell

The account will be handled out of Wavemaker’s Delhi Office. (Image Source: Facebook)

Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility.

Century Pulp and Paper appoints Vector Brand Solutions as its brand & communications AOR

Hari Krishnan, Group Chief Business Officer, Quotient Ventures, adds, “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

Part of Quotient Ventures, Vector Brand Solutions is a full funnel creative agency based out of Mumbai.