Category: Agency News

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Digidarts bags the performance marketing mandate for Dabur

Dabur noted it had begun label modifications under protest, citing significant market disruption from FSSAI’s notification, with trade partners temporarily halting procurement.

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.

OMD Worldwide undergoes brand refresh

As reported in the Global & Regional Billings Projected 2024 report published in December 2024 by COMvergence, OMD Worldwide is the #1 global media agency network by volume, with $25.9 billion in global billings (+8 percent YoY).

It is supported by a brand refresh that features a contemporized version of its classic red logo.

The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

Regional content and personalisation were the game-changers: Harsha Razdan, CEO, South Asia, dentsu

A creative renaissance was another hallmark of the year, highlighted by the revitalization of Dentsu Creative Webchutney and Dentsu Creative Isobar.

Pioneering innovation, dentsu South Asia embraced change, leading with digital-first thinking to drive impactful, people-centered business solutions

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.