Agency News – Page 10

Madison Media Alpha bags Pilgrim India Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Madison Media Alpha will be handling the entire media mandate for the brand.

Samsung labour union kicks off ‘indefinite strike’, demanding better pay in Seoul

Samsung Electronics' union has declared an indefinite strike, demanding better pay

Samsung union said, ‘We have identified line production disruptions and the company will regret this decision’

Havas Media Network India bags the integrated media mandate of Muthoot FinCorp

Canal+, Havas, and Lagardère have become now three distinct entities.

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

Lego gives its $627 million global media account to Publicis One

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO brand. (Representative image by Yulia Matvienko via Unsplash)

The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.

IPG denies offer to sell MullenLowe amidst R/GA sale talks

IPG said that it is not interested in selling MullenLowe and has not interacted with the investor’s bid.

Cheil SWA group unveils a new visual identity for Cheil X

Cheil X is an independent full-service agency under the Cheil SWA group. It has two full-fledged offices in Gurgaon and Mumbai.

The visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency’s philosophical underpinnings.

The Salt Inc.: India’s new independent content and design agency

Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.

The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content.

Hoopr appoints Rakesh Nair as CTO, Vitasta Kaul as CMO to drive growth in creator economy

Renowned technology veteran Rakesh Nair has been appointed as the CTO, while accomplished marketing leader Vitasta Kaul joins as the CMO at Hoopr.

The premier music licensing platform has strengthened its executive team by onboarding ex-BookMyShow Rakesh Nair and ex-CredR Vitasta Kaul. With the appointments, Hoopr.ai aims to solidify its position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.