Agency News – Page 10

HDFC Life awards integrated media mandate to OMD India

The partnership with OMD India will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

Havas-owned PivotRoots wins CoinDCX’s digital brand and performance marketing mandate

With this partnership, CoinDCX is poised to enhance its brand visibility, expand its user base, and further elevate India's position in the global cryptocurrency market.

PivotRoots will spearhead CoinDCX’s efforts to grow the crypto category in India and build a brand presence while driving substantial user acquisition and retention.

Replacing WPP, IPG’s Initiative wins Volvo’s $500 mn global media account

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

In August, Storyboard18 reported auto major Volvo initiating a global media review.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

EXCLUSIVE: HUL puts OOH media account on pitch, incumbent agency is IPG’s Rapport

Publicis, GroupM and IPG participated in the pitch, according to industry sources.

Havas becomes independent entity after demerger with Vivendi

Yannick Bolloré approved the separation of Havas, sister companies Canal+, and Louis Hachette Group from Vivendi this month. Havas has been under Vivendi’s management since its acquisition in 2017