Agency News – Page 10

Grey promotes Sarah Trombetta to APAC CEO

As part of Grey’s reinvention plans, Sarah announced the promotion of Masahiko Okazaki to Chief Executive Officer, Grey Tokyo, effective immediately.

Former Hong Kong CEO and currently the AMEA Chief Client Officer for P&G, Sarah Trombetta is poised to cultivate growth in a dynamic marketplace. Also, Masahiko Okazaki has been elevated to CEO Grey Tokyo.

Tonic Worldwide bags digital mandate for Badshah Masala

As the new digital partner, Tonic Worldwide aims to grow Badshah Masala's business through integrated brand communication.

The digital-first creative agency won the mandate following a competitive multi-agency pitch. The account will be managed by Tonic Worldwide’s Mumbai office.

MIB tells news channel not to live telecast anti-terror operations

Beyond employment and education checks, discrepancies in criminal record checks (CRC) and identity verification are also steadily rising. This increase in CRC discrepancies can be attributed to the overall crime rate in India, which has climbed from 422.2 crimes per million in 2022 to 445.9 per million in 2024, according to the latest report from the National Crime Records Bureau (NCRB).

The warning by the I&B ministry has come after some news channels reportedly showed live telecast of the anti-terror operations in Jammu’s Kathua and Doda.

Luxury giant LVMH’s Italian subsidiary under investigation over labour exploitation

LVMH's Italian subsidiary under investigation over labour exploitation (Image source: Unsplash)

The Milan court in Italy has ordered Manufacturers Dior SRL to be placed under judicial administration for one year

Cheil expands its operations, opens new Cheil X office in Mumbai

Cheil India was setup exclusively to manage the Samsung business in India. Cheil X on the other hand, works as an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

This new office will allow Cheil X to tap into the Mumbai market, which is the business and financial capital of India and home to several big-name companies in the country.

Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country

Salman Moin, Country Manager, India, VaynerMedia APAC; Gary Vaynerchuk, CEO, VaynerMedia; Tim Lindley, Managing Director, VaynerMedia APAC

VaynerMedia previously operated in strategic partnership with local agency Step1, that will now operate as VaynerMedia India.

Ather Energy onboards Tilt Brand Solutions as their brand and communications agency

A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand & Communications consultancy.

Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products, entailing the strategizing and execution of brand communication planning, management and communication for the same.

Former Google Sr Exec Mohit Jagtiani launches ‘Next Narrative’ with Simran Hoon as Partner

Under Mohit and Simran’s leadership, the company is said to drive results for brands by developing compelling content. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s)

The new age media company is committed to ‘keep the narrative fresh’ by helping creators scale their reach and grow revenue while driving business outcomes for brands.

EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google) Lead – India & South-East Asia

With over 21 years of experience in digital and integrated marketing, Vivek Das has held prominent positions at WPP and Omnicom Media Group.

Set to drive Google’s growth journey out of EssenceMediacom’s Delhi office, Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare.

Groupe SEB India onboards Bang in the Middle as Creative Agency

Bang in the Middle will collaborate with Groupe SEB to expand Tefal's product range and categories, while also helping Maharaja Whiteline increase its market share within its current category.

Bang in the Middle’s comprehensive mandate encompasses mainline advertising, BTL activities, retail marketing, and social media for Groupe SEB India – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF amongst many others.