Category: Agency News

McCann Worldgroup, Gurugram ranked 3rd most effective agency office in the world; Leo Burnett Mumbai and Ogilvy Mumbai rank in top 10

McCann Worldgroup Gurugram secured the first spot in the Asia-Pacific region. (Representative Image: Giorgio Trovato via Unsplash)

The Effie index rankings reveal McCann Worldgroup to have achieved the 3rd rank globally. Leo Burnett Mumbai ranked fifth in the list and Ogilvy Mumbai was recognised as the seventh most effective agency office in the world.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Explained: Pitching process in media

As per a report by COMvergence, an independent research and data consultancy, released in April, out of the total media pitches in India, local media pitches accounted for 91 percent in 2023. Whereas global pitches accounted for only nine percent. From January 2023 to December 2023, Maruti, Pernod Ricard, Ferrero, Berger Paints, Jaguar Land Rover, Reckitt and Swiggy were some of the brands which retained or moved their accounts. (Image source: Unsplash)

Storyboard18 deep dives into the pitching process, looks into the split between creative and media, studies the difference between media planning and media buying, and understands the benefits of in-house agency versus outsourcing the business.

DDB Mudra wins the creative mandate for Narayana One Health

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

India’s digital transformation drives success for OMD’s innovative strategy: Charlotte Lee

Charlotte Lee, CEO, OMD Asia Pacific, stated, "We have kept a close eye on advancements across Commerce and Data. With APAC’s ecommerce penetration rate forecasted to grow to 35% by 2026 and Retail Media predicted to capture 25 percent of total global ad spend by 2030, advances in commerce will be transformative and critical to the future success of clients and agencies."

In an exclusive interview with Storyboard18, Charlotte Lee, CEO of OMD Asia Pacific, discusses the agency’s successful strategies, focus on digital transformation, and plans for leveraging data, AI, and creative media to drive growth in 2024.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.