Agency News – Page 12

Tata Consumer Products re-appoints Wavemaker as its media agency

ITC'S FMCG-others segment revenue increased to 4 percent year-on-year to Rs 5,418 crore

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Omnicom’s OMG wins media mandate of Tata Motors’ passenger vehicles business

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Industry sources have confirmed to Storyboard18 that OMG has won the entire media mandate for Tata Motors PVs.

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

Tata Motors PV’s media pitch concludes; auto major retains existing agencies

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Various components of Tata Motors Passenger Vehicles’ media mandate, such as above-the-line, digital (for both electric and ICE vehicles), and outdoor advertising, are managed by agencies like Lodestar UM, OMD, Dentsu, and Madison

Eastman Auto & Power appoints Havas Creative India its creative AOR mandate

Havas Media India will also handle the media strategy for Eastman Auto & Power Ltd.

The partnership aims to position Eastman as a transformative force in the global energy space, with an increasing focus on solar energy solutions.

ANI sues OpenAI for copyright infringement

The testing process, according to insiders, has become notably less rigorous, with fewer resources being allocated to risk mitigation efforts.

ANI has argued that OpenAI is using the website’s publicly available data to train ChatGPT, including ANI’s news stories.

Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency

In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, stated the media report. (Image source: Facebook)

The media account was earlier handled by IPG.

Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.

NRAI looks for Commercial & Marketing Agencies for Shooting League of India

The annual shooting professional league is slated to be launched in 2025 and will feature 6-8 franchise teams from across India.

The League was announced by NRAI in October following unanimous approval by the governing body

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP scales up investment in India with new Chennai campus