Category: Agency News

Dentsu expands business transformation (BX) services globally to support client transformation

Business transformation (business strategy, new business development, sales transformation, marketing transformation), corporate transformation (corporate culture transformation, human resources and organizational transformation), sustainability strategy. (Image source: Facebook)

The global team consists of more than 400 consultants in locations around the world, delivering services including business strategy, sales transformation, culture transformation and sustainability strategy.

The Content Lab appoints Prateek Mehta as Creative Director

Prateek Mehta brings to his new role as Creative Director at The Content Lab, a decade of experience as a marketing generalist that has seen him work with agencies like Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam.

Mehta’s work has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Yannick Bolloré, Chairman and CEO, Havas commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients."

The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded. Havas will appoint a Global Task Force to support this major investment.

Cheil X hires Anurag Tandon as Chief Growth Officer

In his new role, Tandon will lead the newly opened Cheil X Mumbai office. He is a seasoned business leader with more than twenty years of experience.

A seasoned business leader with more than twenty years of experience, Tandon will lead the newly opened Cheil X Mumbai office in addition to the growth charter.

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

It is no longer enough for agencies to make good ads; clients also want them to move the needle in terms of business, deliver bang for the buck.

What WPP hopes to achieve with global communications agency – Burson

The new visual identity, inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company’s commitment to counseling clients with bold creativity and advisory solutions.

Burson launched its new visual identity and value proposition across all global channels, articulating its modern approach to reinventing how reputation is built and protected in today’s dynamic environment.

FCB Group India launches ‘FCB NOW’ program to develop new-age solutions

"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.