Category: Agency News

Wavemaker India retains media mandate for Luminous Power Technologies

Wavemaker retained the mandate after a competitive multi-agency pitch. Wavemaker’s Delhi office will continue to oversee the seamless execution of all services for Luminuous Power Technologies.

Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation, and content creation.

FCB Interface wins the creative mandate for Philips Home Appliances

FCB Group India, won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Limited).

Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders.

Carat India bags Meesho’s media mandate

As per the mandate, Carat, the media agency from dentsu India, will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

From tradition to transformation: The evolving role of women CFOs in Indian advertising

Rediffusion’s Executive Director Tanya Goyal is optimistic about their future. Citing them to be very good homemakers, who hold the treasury of the house, it adds to their competence of running a business also. When topped by qualification and experience, they make better CFOs. “We are talking of competence here, and not competition,” she stated. (From left to right: Nidhi Mehta, Asha Suvarna and Anjali Gupte)

The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go.

Infectious Advertising introduces Epidemik Content

Nisha Singhania and Ramanuj Shastry, co-founders of Infectious Advertising, added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ - to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age.’

Shabbir Motiwala, Head of Epidemik Content, said: “My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.”

Sociowash secures the creative mandate for inDrive

The mandate was awarded following a multi-agency pitch and will be overseen from Sociowash’s Delhi office.

This strategic collaboration with Sociowash aims to accelerate brand awareness & expansion in the Indian market through social media.

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love the ideas shared by us, but issues like finances and timelines not aligning usually crop up, among a list of other reasons, like the desire for a different execution, etc. "

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that’s what has started happening in the last few years.”

IPG reports $2.50 billion as revenue for first quarter of 2024

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

The net income reported was $110.4 million.