Agency News – Page 13

Rediffusion wins creative mandate for Nippon India Mutual Fund

Following a rigorous four-round pitch process, NIMF selected Rediffusion to handle its creative duties. (Image Source: AppAdvice)

This partnership aims to amplify NIMF’s brand presence in the competitive mutual funds industry through innovative, insight-driven campaigns.

GroupM bags smartphone giant Honor’s $250 million global media account

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

From 2025-2028, GroupM will look into Honor’s global media strategy and buying business covering China and overseas.

Havas Play India launches new IP ‘Baithak’

The initiative bridges the gap between creators and audiences, bringing India's cultural legacy into modern spaces

The debut edition of Baithak features Piyush Mishra joining RJ Tushar from RED FM for an intimate discussion that promises to take the audience through his personal and artistic journey.

Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

Pokémon Company seeks media, creative agencies in India as it gears up for major expansion

Susumu Fukunaga, Corporate Officer at The Pokémon Company; Pikachu wearing a saree; Genelia Deshmukh; Pikachu wearing a kurta; Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

The Pokemon brand is also looking to collaborate with multiple licensing agencies for deeper reach in the country.

RK Swamy Ltd to expand Customer Experience Centres; to set up an additional capacity for 600 associates

R K Swamy Limited is a homegrown Integrated Marketing Services provider.

Madison wins media mandate for Parag Milk Foods’ Rs 100-120 cr account

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar

DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India

Announcing the appointment, Sanskriti Gupta, Läderach India, said, "Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group's partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates." (Image source: DLF-Emporio)

This was done post an extensive multi-agency pitch and a rigorous selection process.

Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.