Agency News – Page 14

EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google) Lead – India & South-East Asia

With over 21 years of experience in digital and integrated marketing, Vivek Das has held prominent positions at WPP and Omnicom Media Group.

Set to drive Google’s growth journey out of EssenceMediacom’s Delhi office, Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare.

Groupe SEB India onboards Bang in the Middle as Creative Agency

Bang in the Middle will collaborate with Groupe SEB to expand Tefal's product range and categories, while also helping Maharaja Whiteline increase its market share within its current category.

Bang in the Middle’s comprehensive mandate encompasses mainline advertising, BTL activities, retail marketing, and social media for Groupe SEB India – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF amongst many others.

McCann Worldgroup, Gurugram ranked 3rd most effective agency office in the world; Leo Burnett Mumbai and Ogilvy Mumbai rank in top 10

McCann Worldgroup Gurugram secured the first spot in the Asia-Pacific region. (Representative Image: Giorgio Trovato via Unsplash)

The Effie index rankings reveal McCann Worldgroup to have achieved the 3rd rank globally. Leo Burnett Mumbai ranked fifth in the list and Ogilvy Mumbai was recognised as the seventh most effective agency office in the world.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Sociowash’s YouthBeat secures the youth marketing mandate of Pizza Hut

hey will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range.

As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond.

Cafe Coffee Day awards the digital communication mandate to Social Beat

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD.

Antara Senior Living appoints Bang in the Middle as its creative agency

Antara Senior Care is in the process of expanding its offering across all verticals and new markets and is looking to strengthen its leadership position. (Image source: LinkedIn)

The agency has been mandated to create the launch communication for their upcoming senior living projects across India.

Explained: Pitching process in media

As per a report by COMvergence, an independent research and data consultancy, released in April, out of the total media pitches in India, local media pitches accounted for 91 percent in 2023. Whereas global pitches accounted for only nine percent. From January 2023 to December 2023, Maruti, Pernod Ricard, Ferrero, Berger Paints, Jaguar Land Rover, Reckitt and Swiggy were some of the brands which retained or moved their accounts. (Image source: Unsplash)

Storyboard18 deep dives into the pitching process, looks into the split between creative and media, studies the difference between media planning and media buying, and understands the benefits of in-house agency versus outsourcing the business.

DDB Mudra wins the creative mandate for Narayana One Health

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.