Agency News – Page 14

Embracing change and suffering for transformation: Dentsu’s Jean Lin

Dentsu's Jean Lin stated, "India is one of the most interesting players and they are really ahead of time because they have been thinking about this client-centricity over the past few years. So, global practices is really going well. The creative, media and CXM and how they work together. I just had a meeting with them to watch them and how they proactively connect with each other to solve the client's problems."

A few months ago, Dentsu launched its Global Practices structure, headed by Jean Lin. The idea was to bring an integrated client-facing unit.

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

Sumit Agrawal, Head of Finance, Cheil India, stated, "The importance to the role of the CFO has dramatically increased over the years. Apart from budgeting, financial planning and analysis, cost management and supporting regular business operations including accounting and funds management, the CFO plays an important role in compliance and risk management of the organisation."

Sumit Agrawal, Head of Finance, Cheil India, says, “As large media groups have resorted to inorganic growth opportunities to fast track their growth and sharpen their service offerings, the CFO has a key role to enable organic and inorganic growth opportunities”.

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

Seema Punwani, partner, R3, a global consultancy group, stated, "We have handled a few Indian brands, but usually, our work from India involves global or regional brands that have a strong India presence. So it is usually part of the global and regional pitch, but we have done some specific local pitches for India alone. Our process does not change."

Seema Punwani, partner, R3, a global consultancy group, says, “In a pitch process, a pitch that is engaging, where clients and agencies have various opportunities to interact, those pitches tend to be the best ones.”

FCB Global CEO Turnbull would give Dheeraj Sinha ‘A’ grade

Tyler Turnbull, Global CEO, FCB Group, stated, "We launched FCB/SIX here in India just over 10 months ago – the growth of that unit specifically has been phenomenal in India and around the world. And really, the premise for that was helping clients who have taken big platforms and implementations like Salesforce and apply a more creative lens to their communications within those platforms."

Tyler Turnbull, global CEO of the FCB Group, on his first visit to India after the leadership overhaul at the local unit, speaks about the tasks earmarked for them.

WPP’s whistleblower complaints increased from 372 in 2022 to 612 in 2023

As per the report, most complaints received were regarding “respect in the workplace” and “protection of WPP’s assets.”

Businesses are looking at agencies to bring fresh thinking and shorten their innovation cycles, says Shouvik Roy of Media.Monks India

Shouvik Roy of Media.Monks India stated, "New-age brands are more ready to experiment but are also in a bigger hurry. Established brands are also experimenting much more now and are very willing adopters of the new—however, this is done in a planned way throughout the year. They believe in measurability, and the metrics of success and failure are better defined." (From left to right: Shouvik Roy and Robert Godinho)

Along with Robert Godinho, managing director, Media.Monks India, Shouvik Roy, head – business transformation, in an exclusive interaction with Storyboard18 said, “Performance gaps have always been the main stimulus for business transformation. The speed and turbulence caused by the constant changes around us are forcing most scaled, global organisations to regroup. Agencies are best equipped to offer an objective outside-in perspective to partner businesses.”

Insurance regulator IRDAI’s creative and media mandate up for grabs; Invites ad agencies to pitch

IRDAI has also invited proposals for empanelment of accredited Media Agencies. The empaneled agencies would be required to suggest a media strategy to IRDAI and to buy space in various media for releasing the advertisements. (Image source: SCC Online)

IRDAI has invited applications for empanelment of Advertising Agencies for designing and developing the creatives for undertaking multimedia, multilingual Pan-India public awareness campaigns for disseminating information to members of the public.

NIC Ice Cream appoints Madison Media Ultra as Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

Steve Priya: The new creative and content agency founded by two ex ECD’s at Wunderman Thompson

As per reports, the two have already signed clients and will announce who they are soon.

Former executive creative directors at Wunderman Thompson, Priya Pardiwalla and Steve Mathias have started a creative and content agency of their own called Steve Priya.

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.