Agency News – Page 15

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

Peroni onboards McCann Worldgroup as its global creative partner

On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” (Image source: Unsplash)

As stated by McCann Worldgroup, they will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets.

‘Will ask govt to block Wikipedia’: Delhi HC pulls up Wikimedia

Delhi HC lashes out at Wikimedia, parent company of Wikipedia (Photo: Unsplash)

ANI news agency has filed a defamation case against Wikimedia over allegedly defamatory content on its Wikipedia page this year

Karnataka govt ropes in creators, influencers to promote state’s schemes under new ad guidelines

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

The Karnataka govt has made it mandatory for all state departments, local bodies, and corporations to use these new guidelines for their digital advertising needs

Vistara bookings to stop from next week onwards, merger with Air India from 12 Nov

Singapore Airlines has received Indian government's nod for the foreign direct investment as part of the Air India-Vistara merger

Vistara will continue to take bookings and operate flights as usual till 11 November 2024. Air India will operate all Vistara aircraft

Zoho ventures into payments sector with launch of Zoho Payments

A key strength of Zoho Payments lies in its seamless integration with Zoho's finance and operations suite, which includes Zoho Books, Zoho Billing, and Zoho Invoice.

The Chennai-based tech firm enhances its financial management suite with a unified payment solution, integrating B2B payment capabilities.

Hettich India appoints Wondrlab Network as Creative Partner

Wondrlab aims to elevate Hettich India's connect with its audience in meaningful and creative ways.

Wondrlab will partner with the German furniture fitting brand- Hettich India, in its strategic brand positioning to maintain global standards and leadership in the Indian market.

EXCLUSIVE: Lowe Lintas wins creative mandate for battery brand Amaron

Amaron's creative mandate will be managed by the Lowe Lintas’s Mumbai office.

The incumbent ad agency of Amaron was Ogilvy, which has been associated with the brand for over two decades.

Interactive Avenues wins the creative and media mandate of Super League Kerala

The agency’s partnership with SLK will focus on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment, stated the agency.

Interactive Avenues will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.

Narayan Devanathan to lead newly launched Dentsu BX in India

Narayan Devanathan will continue to report to Harsha Razdan, CEO, South Asia, dentsu, while also reporting to Chris Bower, Managing Director, Business Transformation Consulting, APAC, dentsu, and Yuichi Toyoda, Global Practice President - Business Transformation (BX).

In his expanded mandate, Narayan Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society.