Agency News – Page 15

India’s digital transformation drives success for OMD’s innovative strategy: Charlotte Lee

Charlotte Lee, CEO, OMD Asia Pacific, stated, "We have kept a close eye on advancements across Commerce and Data. With APAC’s ecommerce penetration rate forecasted to grow to 35% by 2026 and Retail Media predicted to capture 25 percent of total global ad spend by 2030, advances in commerce will be transformative and critical to the future success of clients and agencies."

In an exclusive interview with Storyboard18, Charlotte Lee, CEO of OMD Asia Pacific, discusses the agency’s successful strategies, focus on digital transformation, and plans for leveraging data, AI, and creative media to drive growth in 2024.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

EssenceMediacom bags media mandate for Wonder Cement

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The GroupM’s media agency aims to elevate Wonder Cement’s profile as a leading cement producer in India. The brand made its debut as the first major cement partner in IPL.

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.

FCB/SIX India wins Plum’s digital media mandate

The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

The agency is tasked with the responsibility of creating and implementing strategies to fast track the brand’s growth.

Luminous Power Technologies appoints Cheil India as its creative agency

“We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them,” said Neeraj Bassi, chief growth officer, Cheil India.

Cheil India has won the mandate for integrated strategy, creative, and key campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.

DRRK Foods enters into strategic partnership with Team Pumpkin

As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

How to ace the art and science of pitch narration

Pearl Alex of Talented writes, "I was seven and rehearsing for a music exam. My teacher asked me whether I was nervous. I said yes. She said, “that only means you haven’t practiced enough.” She was brutal, and correct. Lack of practice makes you fumble on stage, and that’s what you’re really afraid of. If you’re sure of your routine, what’s to fear?" (Image source: Unsplash)

Clients are sold on the enthusiasm and conﬁdence of the team that wants to make ideas reality. If you don’t believe your idea is amazing, no one else in the room will, writes Pearl Alex of Talented.

Carat wins television media mandate for Waaree Energies Limited

Carat aims to enhance the brand's visibility across diverse media channels through its data-driven capabilities.

As per the mandate, Carat will oversee the brand’s television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

Dentsu India and Ripplr enter strategic partnership

Dentsu's expertise lies in providing strategy, growth solutions, and execution for consumer-facing business operations while Ripplr will concentrate on delivering strategy and execution, encompassing technology and fulfilment, for full-funnel distribution and logistics.

The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions.