Agency News – Page 16

Hettich India appoints Wondrlab Network as Creative Partner

Wondrlab aims to elevate Hettich India's connect with its audience in meaningful and creative ways.

Wondrlab will partner with the German furniture fitting brand- Hettich India, in its strategic brand positioning to maintain global standards and leadership in the Indian market.

EXCLUSIVE: Lowe Lintas wins creative mandate for battery brand Amaron

Amaron's creative mandate will be managed by the Lowe Lintas’s Mumbai office.

The incumbent ad agency of Amaron was Ogilvy, which has been associated with the brand for over two decades.

Interactive Avenues wins the creative and media mandate of Super League Kerala

The agency’s partnership with SLK will focus on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment, stated the agency.

Interactive Avenues will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.

Narayan Devanathan to lead newly launched Dentsu BX in India

Narayan Devanathan will continue to report to Harsha Razdan, CEO, South Asia, dentsu, while also reporting to Chris Bower, Managing Director, Business Transformation Consulting, APAC, dentsu, and Yuichi Toyoda, Global Practice President - Business Transformation (BX).

In his expanded mandate, Narayan Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society.

FSSAI launches major initiative to detect microplastics in food

In June 2024, FSSAI issued a directive to all Food Business Operators (FBOs) to remove "100% fruit juice" claims from labels and advertisements of reconstituted fruit juices.

The Food Safety and Standards Authority of India (FSSAI) introduces a new project aimed at detecting and analysing microplastics in food products, following alarming findings by the FAO.

Unilever’s beauty business consolidates global creative duties with WPP

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

WPP will handle creative duties for brands such as Sunsilk, Tresemme, Clear, Pond’s, while continuing to handle Vaseline.

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.