Agency News – Page 17

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”

Gaurav Nabh and Deepak Kumar launch Thrive, a new-age creative capital collective

Thrive is already working with brands across Reckitt, Nestle India, DS Group, RP Sanjiv Goenka Group as they launch. (From left to right: Gaurav Nabh and Deepak Kumar)

Thrive has partnered with brands in the sexual wellness, personal care, pet food, and fintech category.

YKONE acquires 70 percent of influencer marketing agency Barcode

Olivier Billon, Founder and CEO of YKONE (left) and Rahul Khanna, CEO, Barcode

A Bain & Co report even suggests that by 2030, the luxury market in India could reach a $200 billion.

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Interestingly, millennials were more likely than the other generations to say they have seen an ad by Congress (at 53 percent). (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The contract period will be for 1+2 years, starting from May 2024, subject to yearly review. (Image source: Fisdom)

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Spikes Asia winners: Leo Burnett, FCB Ulka, VML, Ogilvy bag Grand Prix awards

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. (Image source: Facebook)

In the Creative Data category, the Grand Prix went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India.

Dentsu Creative India bags the integrated creative mandate of GEF India

The agency will also craft a comprehensive digital strategy, with a monthly content calendar, captivating social media creatives, and innovative executions.

As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.

Why are ad agencies joining the IPO party?

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.