Agency News – Page 7 – storyboard18

Omnicom seeks CCI nod for acquisition of Interpublic Group

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

Under the proposed transaction, Omnicom’s wholly owned subsidiary, EXT Subsidiary Inc. (Omnicom Merger Sub), will merge with IPG, resulting in IPG becoming a wholly owned subsidiary of Omnicom

Schbang consolidates its holding structure as Harshil Karia and Sohil Karia secure complete ownership

Schbang’s growth is supported by an expanding and experienced leadership team.

Harshil Karia and Sohil Karia purchase the shares of Akshay Gurnani.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

WPP India reports 5.4% decline in revenue for Q4, full-year growth at 2.8%

WPP's Global Integrated Agencies drive 85% of consolidated revenues in 2024

WPP’s full-year revenue in India grew by 2.8%. However, the global business saw an overall revenue decline of 0.7%.

Connekkt Media acquires Hollywood marketing agency Mob Scene

With this acquisition, Connekkt Media further strengthens its position as a global force in media and entertainment, with a strong global presence with its local offices and teams across Los Angeles, Mumbai, Dubai, Delhi NCR.

Mob Scene, the creative marketing force behind Avatar, Dune, Fast & Furious, Jurassic World, Barbie and A Complete Unknown joins Connekkt Media

Manchester City announces global partnership with Publicis Sapient

Leveraging its fully integrated SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities, Publicis Sapient will work closely with the Club to optimise operations, and elevate Manchester City’s digital experience off the pitch.

Through this partnership, Publicis Sapient will support Manchester City’s ongoing digital transformation strategy, helping the Club enhance its digital ecosystem.

‘Great creativity alone won’t drive sales’, says Lim Seob Chung of Cheil SWA

The agency also secured the mandate for Luminous, helping the brand expand its solar portfolio.

Chung pointed out a growing challenge for brands—disruptions in the bottom half of the marketing funnel.

KFC India in the hunt for a ‘social first agency’

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.

OMD India wins the integrated mandate of Piramal Consumer Healthcare

Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand through sharp, creative and forward-leaning communication efforts.

OMD India will spearhead the strategic marketing and media efforts for Piramal Pharma’s portfolio of OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and Women’s intimate health range like i-pill and i-activ, and will be managed out of the agency’s Mumbai office.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.