Category: Agency News

Havas Media Network India bags the integrated media mandate of Muthoot FinCorp

Leveraging Havas Media Network India's strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns, stated the company.

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

Lego gives its $627 million global media account to Publicis One

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO brand. (Representative image by Yulia Matvienko via Unsplash)

The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.

The Salt Inc.: India’s new independent content and design agency

Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.

The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content.

Hoopr appoints Rakesh Nair as CTO, Vitasta Kaul as CMO to drive growth in creator economy

Renowned technology veteran Rakesh Nair has been appointed as the CTO, while accomplished marketing leader Vitasta Kaul joins as the CMO at Hoopr.

The premier music licensing platform has strengthened its executive team by onboarding ex-BookMyShow Rakesh Nair and ex-CredR Vitasta Kaul. With the appointments, Hoopr.ai aims to solidify its position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.