Agency News – Page 6 – storyboard18

Webenza wins digital creative mandate for Joy Personal Care

The agency will enhance brand engagement with innovative digital creatives

Following a competitive multi-agency pitch, Webenza secured the digital creative mandate, taking on the responsibility of driving brand awareness and consideration across Joy Personal Care’s product portfolio through innovative ideation and creative execution across various formats.

FCB Kinnect appoints Abhinav Tripathi as National Creative Director

Tripathi's appointment signals FCB Kinnect’s commitment to innovation and bold storytelling in the ever-evolving digital landscape.

Before this role, Tripathi led McCann Worldgroup’s Digital & Content Studio as Creative Head.

Cannes Lions recognises David Lubars as its 2025 Lion of St Mark

The former Chief Creative Officer of BBDO Worldwide will be honoured with the lifetime achievement award at the Festival in June

Ahead of IPO, Value 360 Communications appoints Keshav Shanbhag as CFO

Keshav Shanbhag appointed as the Chief Financial Officer (CFO) at Value 360 Communications

With over 17 years of distinguished experience across investor relations, IPOs, mergers & acquisitions, and business turnarounds, Shanbhag will spearhead the company’s financial strategy and investor relations initiatives

Publicis to acquire data and ID technology group Lotame

Despite global economic uncertainties, Publicis reaffirms its full-year guidance, projecting an organic growth of 4% to 5% and aiming for a slight improvement over the 18% margin achieved in 2024.

Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.

Havas reports €2.736 billion revenue in 2024, EBIT reaches record €338 million

The company’s financial result for the year showed a negative €37 million, compared to a negative €31 million in 2023.

The company’s adjusted earnings before interest and taxes (EBIT) hit a record €338 million, reaching the upper end of its forecast range.

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Creativeland Advertising claimed that in February 2025, WinZO Games unexpectedly terminated discussions, opting to work with a different creative team and offering Rs. 10 lakhs as compensation for the tagline.

The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.

Dentsu Creative Webchutney announces National Creative Leadership

They will be reporting to Surjo Dutt, chief creative officer, Dentsu Creative Webchutney.

The agency has appointed eight National Creative Directors (NCDs) across three regions. They are Ajeet Shukla & Giamaria Fernandes (West), Arijit Sengupta & Mark Flory (South), Romit Nair, Moumita Pal, Abhijeet Ray & Manzoor Alam (North).

FCB India wins creative mandate for Dulcoflex

The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office.

As part of this mandate, FCB India will drive integrated marketing campaigns to reinforce Dulcoflex’s leadership in the laxative category and expand its relevance among Indian consumers.

GroupM secures global media partnership with Electronic Arts

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

“Thrilled to announce GroupM has been selected as Electronic Arts (EA)’s global media agency partner,” GroupM stated in a LinkedIn post.