Agency News – Page 6 – storyboard18

Publicis Groupe to acquire Influential for $500 million

Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce

The company has a vast network of more than 3.5 million creators, encompassing 90% of global influencers with over one million followers.

Microsoft outage hits airlines, stock markets, hospital services globally

Microsoft has said that it was probing into the matter (Photo: Unsplash)

The outage affected Microsoft 365 and Azure cloud services. Microsoft Windows is one of the clients of the CrowdStrike. Whereas Falcon is one of the main products of the CrowdStrike

Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day

Launched in 2016 under UM's corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

The Salt Inc. acquires Simplus Information Services to build financial content muscle

This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric AI product and Simplus’s content intelligence in the financial domain.

The consolidated business will offer a wider range of content services to existing and new clients, allowing The Salt Inc. to cater to a broader spectrum of conversation needs for brands across multiple sectors.

KFC India appoints FCB India as creative agency

FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next gen KFC consumers. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.

SpiceJet appoints Joyakesh Podder as Dy Chief Financial Officer as CFO Ashish Kumar resigns

SpiceJet to induct 10 aircraft by next month

Joyakesh Podder is a Chartered Accountant with over 30 years of experience in organizations such as Reliance, PwC, Go First, Mahindra, etc

Interactive Avenues bags Racing Promotions social media mandate

The partnership will focus on enhancing motorsports awareness in India and unlocking opportunities for aspiring young individuals to pursue careers as racers, engineers, and mechanics.

The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League and FIA Formula 4.

Madison Media Alpha bags Pilgrim India Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Madison Media Alpha will be handling the entire media mandate for the brand.

Samsung labour union kicks off ‘indefinite strike’, demanding better pay in Seoul

Samsung Electronics' union has declared an indefinite strike, demanding better pay

Samsung union said, ‘We have identified line production disruptions and the company will regret this decision’