Advertising – Page 34

Brand sponsorships to soar by 20% as sports franchises enter esports arena

According to industry experts, male players in top-tier esports organizations earn between Rs 2-3 lakhs per month, while their female counterparts are paid a mere Rs 30,000-40,000.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC

Most recently, Hobba served as chief media officer at OMD USA, where she led the agency's media practice, connecting media, content, and commerce to accelerate growth for clients.

Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

Parting ways with Mondelez was painful: Madison’s Vikram Sakhuja

The Advertising Agencies Association of India (AAAI) recognized Vikram Sakhuja with a Life Time Achievement Award.

Vikram Sakhuja spoke with Storyboard18 about his contribution to the industry and his role as the Chairman of Broadcast Audience Research Council (BARC) technical committee.

Steve Jobs’ wife Laurene to attend Mahakumbh 2025

Expected to arrive on January 13, Laurene Powell Jobs will stay at the camp of Shri Panchayati Taponidhi Niranjani Akhara, led by Swami Kailashanand Giri. (Image: Ford Foundation)

Wife of the late Apple co-founder Steve Jobs, Laurene Powell Jobs will spend 17 days at the Mahakumbh 2025, immersing herself in the teachings of Sanatan Dharma, alongside other global personalities.

How Disney is harnessing AI to revolutionise advertising strategies

Disney has unveiled its latest advancements in artificial intelligence at its fifth annual Global Tech & Data Showcase during CES in Las Vegas.

MAST & MEH: Oppo, Tata Play, Britannia, D’YAVOL X, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.