New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.
Category: Advertising
WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon
WPP scales up investment in India with new Chennai campus
How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars
Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.
Noise’s former CMO Gaurav Mehta joins Lilly India as Senior Director – Marketing & Strategic Capabilities
Gaurav Mehta previously led Noise as chief marketing officer and then as operating director at Rukam Capital.
Moo Deng says no more ‘H for Hippo’, recommends ‘H for Handwashing’ in ‘Confessions of Moo Deng’ video
In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.
Ex employees, netizens slam Sharan Hegde for poor financial decisions
Netizens highlight the irony of a “financial planning” company laying off employees while facing criticism for reckless spending and lack of foresight.
Emami’s ad spend drops 35.45% in Q2, net profit rises 30.8%
The maker of Zandu, Navratna, and other personal care brands booked a profit of Rs 214.10 crore in Q2 FY 25 compared to Rs 163.58 crore in the corresponding quarter of last fiscal year.
Kamala Harris campaign spends $1.4 billion on ads in unsuccessful bid against Donald Trump
Democratic campaign trails after spending $1.4 billion on ads, outpacing GOP by $460 million in historic election.
GCPL on the lookout for ‘cost-efficient’ media agency
With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.
Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown
It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.