The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.

Coca-Cola’s AI-generated Christmas ad sparks outrage: Fans say ‘festive magic is lost’

The 15-second commercial, produced using Coca-Cola's proprietary "Real Magic AI" software, features entirely AI-generated visuals, including a convoy of festive Coca-Cola trucks arriving in a picturesque, snow-laden town.

Social media erupts with criticism over Coca-Cola’s AI-powered reimagining of its iconic 1995 Christmas campaign.

InspiRAYtion 14 – A great disturbance in the Force

RIP Broke Ad School. You did so much good for the cause of Creative people and if only we’d have chatted before pulling the plug I’d have liked to say that one must never let an agency interfere with one’s love for Advertising, writes adman Rayomand J Patell.

One of the single most inspiring things that happened to desi Advertising was ADs Broke Ad School. He singlehandedly proved that you could be the change you wanted to see in the world, writes adman Rayomand J Patell.