As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.
Category: Advertising
Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report
BJP topped the print media with a 47% share in October 2024, up from 39% in September 2023 .
Goa implements Social Media Influencer Policy; more posts, more paisa
The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.
MediBuddy’s rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups
The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.
Kalyan Jewellers eyes expansion into luxury segments; Lab-grown diamonds see no demand at store level
Kalyan Jewellers ad expenses surged to Rs 91.08 crore in Q2 FY 25 compared to Rs 42.32 crore in the corresponding quarter in FY 24
Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning
Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.
Coca-Cola’s AI-generated Christmas ad sparks outrage: Fans say ‘festive magic is lost’
Social media erupts with criticism over Coca-Cola’s AI-powered reimagining of its iconic 1995 Christmas campaign.
InspiRAYtion 14 – A great disturbance in the Force
One of the single most inspiring things that happened to desi Advertising was ADs Broke Ad School. He singlehandedly proved that you could be the change you wanted to see in the world, writes adman Rayomand J Patell.
MAST & MEH: Swiggy, Mentos, Siyaram’s, Apple, Campus Activewear, and more
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Meta sets sights on advertising for Threads: Report
Since its mid-2023 launch, Threads has experienced rapid growth, attracting over 175 million monthly active users in its first year.