Category: Advertising

Dynamic Deepinder vs Reclusive Majety: The fine line between influence and overexposure

"Become a thought leader who avoids the trappings of celebrity," say experts. (In picture: Deepinder Goyal of Zomato (left) and Sriharsha Majety of Swiggy (right).

Founders must take care to avoid overexposure, remembering that their role is to serve as custodians of the brand—a delicate balance that requires authenticity, humility, and a relentless focus on the long-term benefit of the company.

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.

CCPA moves to block surrogate advertising via CSR; targets liquor and tobacco brands

The new regulations aim to curb the practice of brands exploiting CSR initiatives and sponsorships to promote goods that are otherwise prohibited from advertising

Earlier Storyboard18 reported that the Department of Consumer Affairs (DoCA) has finalized the public draft for these surrogate advertising rules. The guidelines, which are expected to be released between October and December.

Tata Motors PV’s media pitch concludes; auto major retains existing agencies

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Various components of Tata Motors Passenger Vehicles’ media mandate, such as above-the-line, digital (for both electric and ICE vehicles), and outdoor advertising, are managed by agencies like Lodestar UM, OMD, Dentsu, and Madison