Category: Advertising

MAST & MEH: Zepto, Flipkart, Vi, Google, The Sleep Company, and more

We sift through the week’s ads to highlight absolute hits and the ones that missed the mark. With our no-nonsense, fun-filled take, you’ll get the lowdown on what’s worth your time and what’s better off skipped.

Who nailed it and who failed it? Dive into Storyboard18’s roundup of this week’s major hits and snoozefests in advertising!

Ad revenue revolution: Can q-comm challenge e-comm giants for advertising dominance?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

As q-commerce firms like Zepto experience significant ad revenue growth, they are reshaping the advertising landscape, with Zepto projected to reach Rs 1,000 crore in ad revenue by 2025.

Government tightens measures to combat fake news, misleading ads, and online fraud

Through a combination of legislative updates, advisories, and grievance redressal mechanisms, these initiatives aim to safeguard users while holding intermediaries accountable.

The Government of India has introduced significant measures to tackle fraud related to fake news, deceptive advertisements, and counterfeit products on online platforms. Highlighting its commitment to a secure and trustworthy digital space, the government underscored the importance of ensuring an open and reliable internet for all users.

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.