Advertising – Page 30

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year

GroupM and IOAA form task force to drive sustainability in outdoor advertising

This initiative aims to implement eco-friendly practices across the sector, with an ambitious goal to ensure that half of all advertising sites in India use recyclable materials by 2027.

Committee targets 50% recyclable advertising sites by 2027; renewable integration for DOOH.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition

The acquisition would mark a significant move for Ipsos, which is globally recognized for its consumer market research and election polls, and has a market value of 1.9 billion euros.

French market research giant Ipsos eyes expansion with a potential buyout of Kantar’s TV ratings data business.

OpenAI eyes advertising as new revenue stream amidst rapid growth

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

The company’s revenue has soared to $4 billion annually, driven by the success of ChatGPT, which now boasts over 250 million weekly active users.

Tata Consumer Products re-appoints Wavemaker as its media agency

ITC'S FMCG-others segment revenue increased to 4 percent year-on-year to Rs 5,418 crore

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

Zepto crosses Rs 1,000 crores in annualized ad revenue

Kaivalya Vohra (left) and Aadit Palicha (right)

Quick commerce companies are not the only ones who have figured out the cash flow machine from ads.