Category: Advertising

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Navigating cookies: Global enforcement cases and key judgments

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

A roundup of pivotal decisions and regulatory actions that reveal how cookie consent requirements—and user data privacy—are evolving across various jurisdictions.

Astronomers call for global ban on space advertising visible from Earth

By 2047, if India has to reach the topmost place, it will only be possible when space economy which is a significant component, India must participate with larger participants.

At a briefing during the 245th Meeting of the American Astronomical Society (AAS) earlier this month, the organization announced a statement urging countries to prohibit obtrusive space advertising.

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

CCPA slaps Rs 3 Lakh fine on Vision IAS for misleading UPSC CSE 2020 ad

The CCPA determined that by not disclosing the specific courses attended by each candidate, Vision IAS created a false narrative that all the top performers had succeeded through the same, expensive course.

To date, the CCPA has issued notices to 46 coaching institutes for similar violations and imposed a total penalty of Rs 74.6 lakh on 23 institutes.