Yukta Raj – Page 5 – storyboard18

Digital-First travel: 48% of Indians book entire trips via smartphones, reveals American Express Report

92% of Indian respondents said they seek out unique, locally made goods that tell a story and serve as lasting mementos of their journeys. (Photo: Unsplash)

More than 67% rely on travel review websites, while 55% trust social media and 51% seek word-of-mouth advice from friends and family.

Starbucks prioritizes brand uniformity, but Baristas push back over dress code crackdown

To ease the transition, Starbucks is giving each employee two free black T-shirts.

Starting May 12, employees must wear solid black shirts, either collared or collarless, and khaki, black or blue denim bottoms, the company announced in a memo Monday.

Google’s AI-driven restructuring signals more Layoffs in India’s Ad and Sales divisions

The tech major’s offices in Hyderabad and Bengaluru may see restructuring as part of broader global cost optimization efforts.

Why marketing vets & startups break up | Piyush Pandey’s big break | “Bent, Not Broken”

For marketers, besides the fast pace, relative lack of structure, and the rapidly shifting sands of some startups, they often have to contend with more-than-anticipated funding and people constraints, said leadership advisor Gauri Padmanabhan. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Fevicol hoarding taken down after Western Railway objects to ‘Derogatory’ portrayal of Mumbai locals

Pidilite Industries, which owns Fevicol, confirmed that the hoarding would be removed by Saturday.

The hoarding, managed by the Maharashtra State Road Development Corporation (MSRDC), featured an image from an earlier era, showing overcrowded trains with passengers hanging from the footboard.

Campa ropes in Ram Charan as Brand Ambassador

The campaign is conceptualized by McCann Worldgroup

Announces new marketing campaign embodying determination, resilience, and personal grit

Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024

Maharashtra’s bold move also shines a light on a deeper structural issue: India’s fragmented regulatory ecosystem. Multiple states are now looking to regulate online gaming industry including Tamil Nadu and Karnataka.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report

Between 2021 and 2023, 984 internal firms registered to operate in India

Traditional media sees steep declines; Amazon remains top spender across platforms.

The new playbook of travel marketing

Some travel brands are finding ingenious ways to be present in these moments, creating connections with their audience that feel authentic rather than intrusive.

In a world hungry for experiences, travel and hospitality, brands are reaching their target audience through unique campaigns