Beverage giants and challengers ramp up campaigns and partnerships in a high-stakes bid for consumer dominance.
Author: Yukta Raj
Influencers’ fact-based criticism of brands is not defamation: Delhi High Court
In a significant move, the court affirmed that influencers can display brand names in their critiques without fear of trademark infringement claims.
Who is Gunjan Soni – YouTube India’s new country managing director?
Soni started her professional journey with McKinsey & Company, where she rose to Partner in the Consumer and Marketing practice.
YouTube announces Gunjan Soni as Country Managing Director for India
Soni joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore.
Deepinder Goyal defends Zomato amid whistleblower allegations; calls it “Utter Nonsense”
A viral Reddit post, allegedly from a current Zomato employee, accused the food delivery giant of internal dysfunction — citing declining market share, a toxic atmosphere and a leadership team chasing short-term wins at the expense of sustainable growth.
Storyboard18 ‘Delhi Literature Festival’ to kick off on May 2 at Bikaner House
The 2025 Storyboard18 Delhi Literature Festival will host some of India’s finest minds and bestselling authors, including Amb. Abhay K, Dr. Aishwarya Pandit, Arun Anand, Lakshmi Murdeshwar Puri (former diplomat), Ravi Shankar Etteth, Mukul Kumar, Pavan K. Varma, Taslima Nasrin etc
After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One
The move comes just six months after Ahmed’s high-profile resignation from AKQA in October 2024, a departure that was followed by several other senior exits.
Regional and multilingual content propel Tata Motors CVBU’s YouTube channel to 1 million subs
Tata Motors CVBU’s CMO Shubhranshu Singh stated that with more than 1,200 videos produced in 10 languages, a proven strategy that drove up engagement five fold.
Andaz Apna Apna returns to theatres as re-releases prove big business for bollywood
It kicked off with Amitabh Bachchan’s retrospective screenings during National Cinema Day in 2021, when ticket prices were slashed to Rs 75. Since then, over 100 titles, from Zindagi Na Milegi Dobara to The Jungle Book, have been brought back to theatres.
Tesla expands India footprint with new Mumbai office amid strategic growth plans
Prior to this, the company has secured a prime 4,000 sq ft showroom space in Mumbai’s Bandra Kurla Complex (BKC).