Yukta Raj – Page 4 – storyboard18

SEBI cracks down on Basant Maheshwari Wealth Advisers over ad code breach

As per the regulatory order, the firm has been given 45 days to pay the fine. (Image Source: iPleaders)

A penalty of Rs 4 lakh has been imposed on Basant Maheshwari Wealth Advisers LLP by SEBI for breaching investment adviser regulations, including violations related to misleading advertising practices.

AI-powered ads drive higher returns, confirms Nielsen Study

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The key AI-powered advertising solutions analyzed are Video Reach Campaigns (VRC), Video View Campaigns (VVC), Demand Gen Campaigns, Performance Max and Broad Match.

Blake Chandlee steps down as TikTok’s Global Business President amid US ban

Chandlee joined TikTok in 2019 after a 12-year tenure at Facebook, where he held key leadership roles, including vice president of global partnerships.

An internal memo confirmed that Chandlee, who oversaw global advertising sales and marketing, will transition into an advisory role.

Saint-Gobain appoints Sreedhar N. as CEO of Asia-Pacific Region

Based in Mumbai, he will remain a member of the Executive Committee of Saint-Gobain.

After serving as Chief Financial Officer of Saint-Gobain for more than six years, Sreedhar N. will assume the role effective April 1, 2025.

Schengen, USA and UAE lead as visa applications rise 68% YoY: Atlys

An emerging trend for this summer is the rise of first-time international travellers gravitating towards destinations like Cambodia, Sri Lanka, and Azerbaijan, which offer streamlined visa procedures and accessible travel experiences. (Image source: Unsplash)

Gen Z travellers continue to drive much of this momentum with their preference for experience-led trips, shorter stays, and spontaneity with Indonesia, Egypt, and Japan topping the list of preferred destinations for immersive and purposeful journeys.

Enamor appoints Tilt Brand Solutions as its Brand & Communications AOR

Enamor has built a strong brand image by combining fashion, functionality, and innovation.

Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women.

Zepto eyes $250 million secondary stock sale to boost Indian ownership ahead of IPO

Zepto, Motilal Oswal, and Edelweiss have not publicly commented on the deal.

The private equity arms of Motilal Oswal Financial Services Ltd. and Edelweiss Financial Services Ltd. are in talks to acquire shares in the secondary sale.

Microsoft expands AI-powered security with new Security Copilot agents

Microsoft has collaborated with cybersecurity partners to introduce five additional AI security agents. (Photo: Microsoft blogpost)

Microsoft had launched Security Copilot a year ago to help security teams detect, investigate, and respond to threats more efficiently. Now, with the growing complexity of cyberattacks, such as 7,000 password attacks per second, Microsoft has introduced AI agents to enhance cyber defenses.

Government proposes removal of 6% equalisation levy on online ads

One of the lesser-discussed ripple effects of the Equalisation Levy has been its role in nudging brands toward domestic alternatives. Rising costs and tax complexities have made Indian platforms more attractive than before, not just as fillers, but as strategic choices. (Image sourced from Moneycontrol)(Image sourced from Moneycontrol)

Initially introduced under the Finance Act of 2016, the equalisation levy was applied to payments for online advertisement services and digital ad space.

Madison Media Infinity wins Media AOR of Samsonite India

A subsidiary of the global Samsonite International, the brand offers a range of luggage, backpacks and travel accessories designed to meet the needs of modern travellers.

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.