Yukta Raj – Page 4 – storyboard18

Amul follows Mother Dairy, increases milk prices by Rs 2 per litre from May 1

The new prices will take effect at the retail level starting Thursday morning

The hike will apply to several Amul variants including Amul Gold, Taaza, Slim n Trim, Chai Mazza, Cow Milk, Buffalo Milk and Amul Standard.

ASCI under fire? | Varun Beverages’ Q1 profit soars 35% | Sujatha V Kumar quits Visa

Between April and August 2024, ASCI flagged over 700 advertisements from illegal betting and gambling companies and forwarded them to the Ministry of Information and Broadcasting (MIB)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IKEA reinvents India growth plan to reach tier-II cities

IKEA is also enhancing its digital and omnichannel capabilities.

Grover confirmed that plans are underway to enter tier II cities with these flexible formats, potentially supported by Centralised Marketing Platforms (CMPs) and real estate partnerships.

Arundhati Bhattacharya awarded Padma Shri for contributions to banking and technology

Bhattacharya said the honour has only deepened her resolve to continue contributing meaningfully to the industry, to technology, and to the wider community.

As the former Chairperson of the State Bank of India (SBI) and the first woman to hold that position in the bank’s history, Bhattacharya has been widely acknowledged for transforming legacy institutions and driving digital innovation.

Nike faces criticism over marathon ad campaign amid global concerns on antisemitism

CEO Elliott Hill told investors in March that Nike’s recent advertising investments were starting to pay off in brand visibility. (Photo: Unsplash)

The slogan, featured on billboards saying “Never again, until next year” and “Never again, see you next year,” was part of Nike’s broader campaign “Winning Isn’t Comfortable”.

Amul eyes Rs 80,000 crore turnover as health-focused ice creams boost growth

Mehta expects the company to close the current financial year with revenues in the range of Rs 75,000 - 80,000 crore.

Mehta said that it has been a fantastic season, and ever since February, the brand have been witnessing month-on-month and year-on-year growth of over 35–40% in their ice cream segment.

Leadership reshuffle at Bajaj Finserv; Manish Jain, Sidhant Dadwal, Harjeet to take Deputy CEO roles

They will continue to report to Anup Saha, Managing Director, and will play a crucial role in achieving the company’s business objectives.

Manish Jain, Sidhant Dadwal and Harjeet Toor have been elevated to the role of Deputy Chief Executive Officer, effective May 1, 2025.

Rajiv Bajaj: The MD who learnt business from life, not Harvard

He dismissed buzzwords like "premiumization", by calling it a “cliché”. Instead, Bajaj prefers to speak in terms of differentiation and brand focus.

Known for his wordplay, Rajiv Bajaj quoted Bajaj, Enfield and TVS as the “BET” group that “eats OATS”, a nod to EV startups like Ola, Ather, Tork and SmartE.

Meesho to rename ahead of IPO; plans to drop ‘Fashnear’

Meesho stated that the name change is expected to boost brand recall, enhance stakeholder trust and improve the company’s overall market positioning.

Meesho also moved to shift its domicile to India, filing an application with the National Company Law Tribunal (NCLT) in Bengaluru.