Author: Yukta Raj

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

This three-film campaign focuses on MakeMyTrip’s accommodation offerings, that is International Hotels, Homestays & Villas and Domestic Hotels.

The campaign directed by Early Man Film’s Abhinav Pratiman, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot creative agency is live across all touchpoints including TV, digital and social.

Madras High Court clarifies no ban on doctors and hospitals advertising in media

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The court made this observation during a hearing of a Public Interest Litigation (PIL) filed by Mangaiyarkarasi, who argued for the regularization of medical advertisements in newspapers, television and other media platforms.

SriLankan Airlines’ ad celebrates Ramayana trail, wins praise online

The five-minute ad features a grandmother telling her grandson the story of the Ramayana from a children's book

SriLankan Airlines’ ad not only showcases the cultural and spiritual significance of these sites but also encourages travelers to explore Sri Lanka’s rich heritage, making the Ramayana Trail a must-see destination for history and mythology enthusiasts.

’60 percent shoppers influenced by creators’, says Amazon’s Zahid Khan

"It is a collective responsibility to make sure that influencers transparently share information (without violating ASCI norms) especially the creators who have got a certain threshold of followers," Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon tells Storyboard18.

With the newly launched platform, content creators can produce and promote their content on Amazon.in, reaching a vast audience while optimizing their performance via automated product recommendations, performance reports as well as educational resources

India’s antitrust body recalls Flipkart investigation report after Xiaomi complaint

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Xiaomi had raised concerns that the original report, which found Flipkart and certain sellers in violation of competition laws, contained proprietary data that should have been redacted.