Yukta Raj – Page 3 – storyboard18

CDNs, IBS and Satellite services: What TRAI’s new telecom guidelines mean for businesses

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

TRAI has outlined a comprehensive set of recommendations, covering multiple network authorisations, including satellite communications, digital infrastructure, and cloud-hosted networks.

Ad bodies to set guidelines for unethical practices | Nas Daily on ‘1000 Media’ | Nielsen collaborates with JioStar

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Zomato unveils AI-powered no-code customer support platform ‘Nugget’

Nugget marks the first product from Zomato Labs, Zomato’s incubator for in-house innovations.

Nugget has been handling over 15 million support interactions per month for industry leaders like Zomato, Blinkit and Hyperpure.

Credit with a purpose: How GenZ is transforming borrowing in 2025?

In 2024, 25% of young professionals borrowed to fund their business venture ideas, with 59% of these loans directed toward expansion and 27% toward marketing. (Photo: Unsplash)

24% of Gen Z borrowed for medical emergencies in 2024, with 88% of expenses going toward medicines and treatment.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Indian sports-tech industry to hit Rs 49,500 crore by 2029: FIFS-Deloitte report

The Indian Fantasy Sports industry, a part of the Fan Engagement sub-sector, is the largest contributor to the sports-tech industry in India with revenues touching Rs 9,100 crore in FY24. The sector however is bracing for impact as a result of the change in GST laws.

Ad Club Trivandrum officially launched; here’s what Ad veteran Prathap Suthan said

Adding to the significance of the occasion was the presence of advertising legend R. Balki.

The event also featured a media panel comprising industry veterans Varghese Chandy and Kamal Krishnan P.S., who shared their perspectives on the evolving landscape of regional advertising, the power of localized storytelling, and the future trajectory of the industry.

Finance Ministry meets gaming federations | DPDP rules extended till March 5 | Ranveer Allahbadia moves SC

On Tuesday, EGF representatives met with TNOGA officials, including Md. Nasimuddin and Dr. M.C. Sarangan, to discuss concerns related to Tamil Nadu's RMG regulations.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others

These announcements were made by Chairperson Sanjeev Krishan, who was recently re-elected for a second term.

All these appointments will come into effect from 1 April 2025.