Mansi Jaswal – Page 9

Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

India's job market sustains momentum with 4% growth in Feb 2025 (Image via Unsplash)

The overall job market sustained momentum with 4% growth in February this year, driven by the hospitality and real estate sectors at 20% and 9%, respectively

Over 70% of companies anticipate changes in business model, driven by AI, evolving customer preferences

More than 70% of the companies leverage generative AI as an opportunity (Image source: Moneycontrol)

82% of the leaders from the technology, media, and telecom organisations anticipate moderate to significant changes to their business model over the next three years

Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricketer-led brand endorsement value surged to Rs 1,054 crore ($ 125 million)

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Zomato’s AI push leads to 600 job cuts in customer support: Report

Mass layoffs seen in Zomato as the company leverages on AI tech

The Gurugram-based food delivery platform hired 1,500 employees under its Zomato Associate Accelerator Program (ZAAP) a year ago in customer support roles across sales, operation, programme management departments

Decathlon Sports India’s ad expenses up 33% to Rs 87.49 crore in FY24

Decathlon turns profitable, registers a gain of Rs 197.19 crore in FY24

The total business income surged to Rs 4,066 crore in FY24- the highest for Decathlon Sports in India in the past five years- reaching nearly half a billion dollars from sales.

WPP’s profit soars 219% to £629 million in 2024, despite revenue decline

According to WPP’s annual report, 85% (approximately) of the company’s consolidated revenues were derived from Global Integrated Agencies

PepsiCo’s CEO says ‘consumer maverick’ mindset drives success amid Cola Wars

Jagrut Kotecha as CEO for PepsiCo India at Storyboard18 Global Pioneers Summit.

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.

AI as a Business Imperative: Industry leaders weigh its transformative impact

(From L to R): Vrijesh Nagathan, Ajay Dang, Shibani Gharat (anchor), Kedar RAvangave, Anuradha Aggarwal and Sundar Srinivasan at Storyboard18 GPS Summit 2025

Industry leaders at the Storyboard18 Global Pioneers Summit 2025 emphasized AI’s transformative role across sectors, highlighting its potential for efficiency, personalization, and ethical challenges.

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.