Mansi Jaswal – Page 9

‘Future will be determined by humans who have AI vs humans who don’t have AI’: SoftBank’s Masayoshi Son

Masayoshi Son, CEO of SoftBank

This was Masayoshi Son’s first trip to India in nearly 1.5 years. He had last come to New Delhi to attend OYO founder Ritesh Agarwal’s wedding in March 2023

Cricket heroes outshine Bollywood stars in brand value! Virat Kohli tops the list

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

Notably, Amitabh Bachchan has dropped four places over the last two years, ranking 6th in 2024 compared to 2nd in 2022.

Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids

Titan Eye Plus observed a condition called progressive Myopia among the children in India. (Image for representational purposes only: Mali Desha via Unsplash)

Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.

Marathons sponsorship surge | Essar Group’s Shashikant Ruia passes away | Ramya Venkat joins Abbott

Marathons across the country have become a popular platform for brands to sponsor and connect with health-conscious participants.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Festive season, rise in vegetarian days dent KFC India’s performance in Q2: Devyani International

KFC in India added 28 new stores in Q2 FY25

KFC India’s average daily sales for Quarter 2 FY25 stood at Rs 96,000 versus Rs 104,000 in the previous quarter.

The tourism sector contributed 5% to India’s GDP in FY 23: Govt

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

The tourism sector’s contribution to India’s GDP saw a spark rise from 1.50 percent during the Covid pandemic to 5 percent in FY 2022-2023.

FMCG distributors demand govt action against unregulated quick commerce growth: Report

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

The All India Consumer Products Distributors Federation (AICPDF) noted that Q-commerce firms used 80 percent of the funds around customer acquisition strategies instead of creating cutting-edge innovations or sustainable growth models for the retail sector.

Author: Mansi Jaswal