Author: Mansi Jaswal

Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed

The July-September 2024 quarter saw 42 percent of job seekers looking for a new job, resulting in a 10 percent rise in hiring activit (Unsplash)

Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.

Consumers demand human-like AI interactions, trust AI agents with empathy: Report

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

Personal AI assistants, like Siri and Alexa, have also become integral to daily life, leading consumers to expect assistant-driven experiences in customer service

E-commerce, tech startups lead hiring sentiments for freshers: Report

The minimal entry barriers, coupled with increasing aspirations for financial independence and empowerment, have made the role an ideal choice for women seeking meaningful careers, as per Probus.

Freshers hiring intent was lowest in Marketing and advertising industry during H2 2024 at nine percent, and in the media & entertainment sector, it was at 15 percent–3 percent down from H1 2024

India’s AI adoption rate surpasses global average, reveals survey

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

80 percent of Indian leaders use AI daily or several times a week, compared to 70 percent of employees, a study commissioned by Zoom has revealed

90% of CMOs see media as strategic driver of growth

EBIT margins for TCS is expected to improve by 40bp QoQ, largely due to investment made in talent development and training, operational efficiency and absence of wage hikes. HCLT’s margins may rise ~50bp due to operating leverage and a strong software quarter, despite a wage hike impact and furloughs. For Infosys, it is anticipated that margins will decline by 30bp owing to furloughs and lower working days, offset by pricing gains, subcontractor cost optimization, and Project Maximus.

CMOs have intended to increase investments in short-form content (45 percent), social commerce (43 percent) production/ sponsorship of original content (43 percent), influencer marketing (42 percent), and retail media networks (41 percent), according to a Dentsu study.