Author: Mansi Jaswal

Storyboard18 DNPA Conclave: Media leaders urge caution on AI investments amid industry shifts

Storyboard18 DNPA Conclave: Sanjay Sindhwani, Hemant Jain, Vinod Thadani, Ranjana Mangla, Manavdeep Singh, and Sunny Sen

At the Storyboard18 DNPA Conclave, media and entertainment industry experts caution against investing heavily in emerging technologies, advising instead to “let it evolve”.

Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media

Storyboard18 DNPA Conclave (L to R): Prateek Chowdhury, Ankush Sabharwal, Kawaljit Singh Bedi, Siddharth Srinivasan, Shaurya Rao Nigam, Puneet Jain, Shaurya Sahay

Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.

CMO Sai Narayan on how PolicyBazaar leveraged AI for customer engagement

PolicyBazaar's Chief Marketing Officer Sai Narayan at Storyboard18's DNPA Conclave

During the Storyboard18 DNPA Conclave, PolicyBazaar’s CMO Sai Narayan shared details about how the ‘AskPB’ idea was generated– company’s chatbot for users inquiring about insurance-related information

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

Media leaders weigh the promise and perils of Artificial Intelligence in Media at Storyboard18 DNPA Conclave

From (L to R) Mariam Mammen Mathew, CEO of Manorama Online, Puneet Jain, CEO of HT Digital, Puneet Singhvi, CEO, of Newtwork18 (Digital), and Anil Malhotra, Head - Public & Regulatory Affairs, Zee Media Corporation

At the second edition of Storyboard18 DNPA Conclave in New Delhi, experts weighed in on the benefits and drawbacks of Artificial Intelligence adoption in media