Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

Meta to fire 3,600 employees citing ‘performance issues’

In a statement, Meta said, "We pushed back on requests from the Turkish government to restrict content that is clearly in the public interest, and have been fined by them as a consequence.

Performance-related layoffs are a common practice among major US corporations. Last week, Microsoft announced similar cuts impacting less than 1% of its staff.

DPDP Rules: IT Minister Ashwini Vaishnaw to meet industry stakeholders on January 14

The minister highlighted that VVDN’s new facility is designed for high-volume, complex product assembly, including AI servers, networking gear and large-scale PCBs, the SMT Line boasts a remarkable throughput of 250,000 components per hour.

Minister Ashwini Vaishnaw to lead consultation on key provisions, including data transfer restrictions and children’s privacy, ahead of February feedback deadline.

‘Number of hours of work don’t matter, quality of work does,’ says Bajaj Auto MD

Reflecting on his own practices, Rajiv Bajaj revealed that he adopted remote work as early as 2018, long before it became the norm during the pandemic.

Bajaj Auto’s Managing Director Rajiv Bajaj, advocates quality over quantity in work, decentralised decision-making, and a humane approach to leadership amidst the debate on long working hours.

In the race for influence, are talent agencies losing their grip on influencers?

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts. (Image: ali-abdul-rahman via Unsplash)

With rising competition, commissions and opaque contracts, some influencers are taking matters into their own hands — dismantling the power of talent managers in the process.