Tata Play’s head’s perspective on talent management draws mixed reactions from industry professionals.
Tag: Social Media
EU investigates TikTok over suspected breach of Digital Services Act
The EU’s probe will focus on management of risks to elections or civic discourse, linked to TikTok’s recommender systems and the platform’s policies on political advertisements and paid-for political content.
India’s ‘Laapataa Ladies’ exits Oscars race as shortlists are announced
Kiran Rao’s directorial debut, backed by Aamir Khan Productions, fails to make the cut for the 97th Academy Awards’ International Feature Film shortlist despite strong domestic performance and international campaigning.
Roti Reminders to Clapping Gloves: Most memorable brand campaigns at Kumbh Mela
From transforming handwashing habits through edible reminders to building pop-up sanitation hubs, brands at the Kumbh Mela have seamlessly blended marketing with meaningful social impact. Here’s a roundup of some iconic campaigns during past Kumbhs.
BSC founder Shantanu Deshpande raises alarm on rapid food delivery and unhealthy eating habits
The founder of Bombay Shaving Company’s social media post sparks debate over ultra-processed foods, quick-delivery meals, and the future of nutrition in India.
Antitrust actions against major tech firms: A global overview
From Google’s search monopoly to Meta’s acquisitions, authorities worldwide are stepping up efforts to combat monopolistic practices and ensure fair competition in the tech sector. Here’s a roundup of the top antitrust lawsuits against the big tech.
India’s social media buzz: WhatsApp, Amazon, Netflix, and Ola emerge as top mentions in 2024
WhatsApp received 872K mentions by netizens during Diwali, followed by Amazon (785K), and Apple (727K) mentions, respectively
Low marketer-confidence weakening YouTube Shorts’ grip on the Indian market?
In India, Reels has supercharged much of Meta’s growth while YouTube’s Shorts has lagged behind.
Pinterest’s 2025 trend forecast: Bold aesthetics, surreal parties, and maximalist design
2025’s most compelling trends will be influenced heavily by Gen Z, who now comprise over 40% of Pinterest’s existing user base.
Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature
YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.