Tag: Social Media

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

MIB’s Ashwini Vaishnaw: Need stricter laws to curb vulgar content on social media platforms

He was responding to questions by BJP member Arun Govil about existing mechanisms to check telecast of vulgar and sex-related content through social media platforms

In the Lok Sabha, the Information and Broadcasting Minister said the Parliamentary Standing Committee should take up the issue and also called for a consensus to frame more strict laws in this regard.

Walmart scales back DEI policies amid conservative pressure

Walmart's rollback aligns with heightened scrutiny of corporate DEI initiatives following the U.S. Supreme Court's 2023 decision to strike down affirmative action in college admissions.

The world’s largest retailer cites evolving priorities and external pressures as it adjusts DEI initiatives, sparking a broader debate over corporate inclusion efforts.

Dynamic Deepinder vs Reclusive Majety: The fine line between influence and overexposure

"Become a thought leader who avoids the trappings of celebrity," say experts. (In picture: Deepinder Goyal of Zomato (left) and Sriharsha Majety of Swiggy (right).

Founders must take care to avoid overexposure, remembering that their role is to serve as custodians of the brand—a delicate balance that requires authenticity, humility, and a relentless focus on the long-term benefit of the company.

Australia launches ‘landmark’ bill to ban social media for kids under 16

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

Australia moves to set a global precedent with a proposed law banning social media for children under 16, enforcing strict age verification and hefty fines for non-compliance.