Digital – Page 35 – storyboard18

Google reduces manager and VP roles by 10% in its efficiency push, CEO Sundar Pichai reveals in an internal meeting

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

In September 2022, Pichai outlined a target for Google to improve efficiency by 20 percent. As part of this broader strategy, the company cut 12,000 jobs the following year to further streamline operations.

TRAI implements traceability framework for commercial SMS; aims to combat spam, enhance consumer trust

As of 11 December 2024, all major PEs have successfully registered their message transmission chains with Access Providers.

TRAI issued a directive on 20 August 2024, mandating the traceability of all commercial messages beginning 1 November 2024.

India boosts tourism sector with infrastructure upgrades and digital innovations

The country welcomed 1.92 crore international visitors, a substantial jump from 85 lakh tourists in 2022, highlighting a strong post-pandemic recovery.

Key efforts include revamped schemes, enhanced infrastructure, and new initiatives to boost domestic and international tourism.

MIB includes consumer affairs representative in IDC for TV ads and programmes regulation

In 2025, the PIB FCU (under MIB) has received around 5,200 queries already.

The Inter-Departmental Committee, established in 2021 by the Ministry of Information & Broadcasting, was set up to address complaints and take corrective actions on TV content that violates the Programme and Advertising Codes under the Cable Television Networks Rules, 1994.

KV Kamath reveals his favourite app to Kunal Shah. And it’s not CRED.

Kamath also shared that he hasn't been to a store in years and he does all his shopping including groceries, online.

A veteran leader of India’s financial services industry, KV Kamath’s most-used app is Swiggy. In an insightful take on how users think, Kamath shared that he likes an app that “keeps pace” with him.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Startup focus to take center stage at IDS 2025; conference scheduled for Jan 16-17

IDS 2025 is expected to draw more than 15,000 delegates.

IDS 2025 will have a special focus on startups as there will be a ‘Startup Street’, and ‘Startup Pitching Sessions’

Cricket, celebrities, and beyond: what Indian users asked Alexa in 2024

Cricket fans, as expected, were frequent Alexa users, asking about match schedules, live scores, and predictions. Common queries included, “Alexa, what is the cricket score?” and “Alexa, when is the next cricket match?”

From cricket scores to celebrities’ net worth, 2024 revealed what captivated Indian Alexa users the most, as they turned to the voice assistant for everything from general knowledge to cooking tips.

15 lakh drivers could reclaim Rs 1,12,500 crores in 5 years: ONDC

Localized initiatives like Odisha Yatri, Namma Yatri, and Yatrisathi are stepping in to address mobility gaps in ways that prioritize local drivers and passengers over profits.

Innovations like gaming apps enabling e-commerce and Prasar Bharati’s collaboration with an OTT platform illustrate the network’s experimental nature.