Digital – Page 35 – storyboard18

Netflix and FIFA sign US media rights deal for 2027 and 2031 women’s World Cups

Besides broadcasting the tournaments, Netflix will play a key role in terms of bringing the fascination of women’s football to a multimillion audience.

The FIFA Women’s World Cup will be the first competition to be acquired in full by Netflix. The streamer will also produce exclusive documentary series on female game in lead-up to both editions of FIFA Women’s World Cup.

D2M requires large-scale testing to assess commercial viability

A month ago, Storyboard18 had exclusively reported that MIB has referred the Direct-to-Mobile (D2M) broadcasting proposal to a committee of secretaries.

Govt to launch apps to protect consumers from ‘dark patterns’

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

The Central Consumer Protection Authority (CCPA) had earlier taken suo moto cognizance of Dark Pattern adopted by e-Commerce platforms.

Google reduces manager and VP roles by 10% in its efficiency push, CEO Sundar Pichai reveals in an internal meeting

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

In September 2022, Pichai outlined a target for Google to improve efficiency by 20 percent. As part of this broader strategy, the company cut 12,000 jobs the following year to further streamline operations.

TRAI implements traceability framework for commercial SMS; aims to combat spam, enhance consumer trust

As of 11 December 2024, all major PEs have successfully registered their message transmission chains with Access Providers.

TRAI issued a directive on 20 August 2024, mandating the traceability of all commercial messages beginning 1 November 2024.

India boosts tourism sector with infrastructure upgrades and digital innovations

The country welcomed 1.92 crore international visitors, a substantial jump from 85 lakh tourists in 2022, highlighting a strong post-pandemic recovery.

Key efforts include revamped schemes, enhanced infrastructure, and new initiatives to boost domestic and international tourism.

MIB includes consumer affairs representative in IDC for TV ads and programmes regulation

In 2025, the PIB FCU (under MIB) has received around 5,200 queries already.

The Inter-Departmental Committee, established in 2021 by the Ministry of Information & Broadcasting, was set up to address complaints and take corrective actions on TV content that violates the Programme and Advertising Codes under the Cable Television Networks Rules, 1994.

KV Kamath reveals his favourite app to Kunal Shah. And it’s not CRED.

Kamath also shared that he hasn't been to a store in years and he does all his shopping including groceries, online.

A veteran leader of India’s financial services industry, KV Kamath’s most-used app is Swiggy. In an insightful take on how users think, Kamath shared that he likes an app that “keeps pace” with him.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.