Google reduces manager and VP roles by 10% in its efficiency push, CEO Sundar Pichai reveals in an internal meeting

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

In September 2022, Pichai outlined a target for Google to improve efficiency by 20 percent. As part of this broader strategy, the company cut 12,000 jobs the following year to further streamline operations.

MIB includes consumer affairs representative in IDC for TV ads and programmes regulation

In 2025, the PIB FCU (under MIB) has received around 5,200 queries already.

The Inter-Departmental Committee, established in 2021 by the Ministry of Information & Broadcasting, was set up to address complaints and take corrective actions on TV content that violates the Programme and Advertising Codes under the Cable Television Networks Rules, 1994.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Cricket, celebrities, and beyond: what Indian users asked Alexa in 2024

Cricket fans, as expected, were frequent Alexa users, asking about match schedules, live scores, and predictions. Common queries included, “Alexa, what is the cricket score?” and “Alexa, when is the next cricket match?”

From cricket scores to celebrities’ net worth, 2024 revealed what captivated Indian Alexa users the most, as they turned to the voice assistant for everything from general knowledge to cooking tips.