Tag: Digital

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

boAt breached?: Alleged data leak at boAt lands millions of customers’ data on dark web

The Aman Gupta-led boAt reportedly suffered a massive data breach.

Aman Gupta-founded boAt is facing a data firestorm after a hacker named ShopifyGUY claimed to have leaked the personal data of millions of customers on dark web. The leaked data includes names, email IDs, phone numbers, and customer IDs of Boat customers.

Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.

Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.