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IAS expands Meta brand safety measurement to include reporting on misinformation

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Conversational AI: The Next Big Thing on WhatsApp?

The feature is currently available only on DTC buses in Delhi NCR. (Image source: Unsplash)

The ability to chat with an intelligent digital assistant right within your WhatsApp conversations – an assistant that can understand and respond to your messages with human-like coherence and contextual awareness. This is the tantalizing prospect that generative conversational AI promises to deliver, writes Pawas Jain.

Global elections: Meta claims to have 40,000 people working on safety and security

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

Digital commerce experiences get boost with composable storefront solutions

The composable storefront solution allows for retailers to create customized shopping experiences to increase business growth and to kickstart B2C commerce experience. (Image: Samuel Regan-Asante via Unsplash)

LTIMindtree has introduced composable storefront solution on Salesforce to quick-launch digital commerce experiences.

ZEE Layoffs: More job cuts at ZEE expected this week as part of on-going cost cutting measures

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Staff reductions are anticipated at ZEE this week with CEO Punit Goenka prioritising cost frugality, optimisation and investing in high-quality content.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

Digital Competition Bill: Deadline for stakeholder comments on May 15

The latest draft of the GDC will undergo review this week by UN representatives in New York.

The government has extended the timeline for consultations on the draft Digital Competition Bill to 15 May.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.