Advertising – Page 33

Modak searches surged to 125,000 on Zomato; Swiggy delivers festive cheer with modak dispenser

The festival also saw a spike in other traditional foods, with mithai and sweets orders growing by 240% compared to typical days. (Image source: Zomato Blog)

Searches for modak on Zomato surged from 50,000 on 6th September to 125,000 on 7th September, with 58 modak boxes being ordered every minute at the peak of the festival.

EXCLUSIVE: PKL promoting offshore betting, gambling firms; RMG players complain to MIB

Parimatch is one of the notorious illegal betting and gambling platform operating in India.

The letter which is with Storyboard18 states that illegal betting and gambling platforms are conducting surrogate advertising by sponsoring PKL and participating teams.

The Butter Half: How the Amul girl became the toast of India

GCMMF has used the trademark "Amul" for its products since 1958

Storyboard18 traced the life and times of the moppet that’s been the minder of the national mood for well-nigh six decades, and is still going from strength to strength.

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over “past periods”, the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott

Adivasi hair oil: Are the influencer endorsements and product packaging credible?

Sandeep Raj, who is the owner of the Adivasi hair oil, along with his wife Sudha, prepare the oil with 108 herbal ingredients. Raj is a part of the Hakki Pikki tribal community, one of the major tribal communities in Karnataka which are predominantly bird catchers and hunters. (Image source: Official website and stills from the videos)

Neelambari Adivasi Hair, which claims to be a concoction of 108 herbal ingredients, has lately been the talk of the town, all thanks to promotions by well-known faces. Storyboard18 spoke with agency and brand experts to understand the credibility of such endorsements, their packaging as per industry standards, and more.