Advertising – Page 34

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Gautam Singhania talks about succession plan, says RCCL sale one of the best deals

On the NSE, the shares were listed at Rs 3,020 apiece.

Singhania said that he is “not going anywhere” when asked about potential succession plans.

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.

Cipla Vice Chairman MK Hamied steps down, Board welcomes new directors

Cipla Ltd has announced the resignation of its Vice Chairman and Non-Executive Director, MK Hamied, effective from October 29, 2024, citing age and health reasons

MK Hamied resigns due to age and health concerns, marking the end of an era at Cipla; company appoints new directors to continue its legacy.

Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.

Patanjali’s ad, sales promotion expenses soared by 145% to Rs 424.7 crore in FY2024

Patanjali’s exports also declined by 39% to Rs 323 crore in FY2024 from Rs 530.7 crore in FY23 due to ‘intense competition in the international market’.

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

RLL aims to double its EBITDA to over Rs 20 billion by 2028.

With muted H1, Raymond Lifestyle Limited is expecting double digit growth in H2 during the wedding season

Spectacular Saudi: A new invitation for Indian travellers to explore the heart of Arabia

Reflecting the deep cultural connections between Saudi Arabia and India, the campaign emphasizes the shared values of hospitality and heritage.

Saudi Arabia launches its first integrated consumer campaign in India, offering tailor-made travel packages and an immersive cultural experiences.

Partha Sinha to be newly elected ASCI Chairman

Partha Sinha is likely to replace current ASCI chairman Saugata Gupta, who is the MD and CEO of Marico Limited.

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.