Advertising – Page 32

OYO alters check-in policy, unmarried couples no longer allowed

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

The ad film had consciously avoided driving home the over-the-top message: Fevicol has the strongest bond. Prasoon had left it to the imagination of the public to fill in the blanks and endorse its “strong bond” image. (Stills from the ad film)

Storyboard18 catches up with veteran adman Piyush Pandey and ad filmmaker Prasoon Pandey, who reminisce about the genesis of the 1996 iconic ad film and how it was run up to 12 times a year for a total brand recall.

FMCG 2024 adex wrap: HUL, Dabur, Marico, Godrej scaled back ad expenses in Q2 FY25

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

The quarter that saw FMCG giants scale back ad spend amid inflation and slowing urban demand.

Delhi HC orders Patanjali to respond to Dabur’s defamation lawsuit over chyawanprash ads

Dabur accuses Patanjali of misleading claims in TV and print advertisements, seeking a ban on promotional content that disparages its market-leading product.

CCPA imposes penalties on UPSC coaching institutes for misleading ads; order against Vajirao & Reddy Institute, StudyIQ IAS, Edge IAS

According to Section 2(28)(iv) of the Consumer Protection Act, 2019, advertisements that conceal important information are considered misleading.

The CCPA imposed penalties totaling Rs 9 lakh on three coaching institutes, that is Vajirao & Reddy Institute, StudyIQ IAS and Edge IAS, following investigations into false or misleading advertisements.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.