Tag: Advertising

Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy

These inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining success in the advertising world. (L-R: Devika Bulchandani, Liz Taylor, Stacey Ryan-Cornelius, Fiona Gordon)

Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

Apple’s first ad featuring Samir Soni makes waves on social media

The advertisement features a young Samir Soni, portraying a confident professional in a quintessential 1990s office setting. (Image Source: YouTube)

As Apple launched its latest product in India, a nostalgic advertisement from 1996 resurfaces, reminding fans of the tech giant’s early challenges and cultural milestones in the country.

Behind Motilal Oswal’s new research-backed investing campaign

This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns people against tips by asserting, I don't give tips, only solid advice. To talk more about this campaign, CNBC-TV18 spoke to Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services. (Image source: LinkedIn)

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, discusses the genesis of the firm’s new campaign.