Advertising – Page 31

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.

ASCI joins ICAS global think tank to advance responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.

Google wins court case against $1.66 billion EU antitrust fine

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

All the big breaks and exclusives only on Storyboard18

(Image source: Unsplash)

A round-up of some key exclusives and top breaks by Storyboard18’s team of wired reporters. Don’t miss a beat, follow us for more.

InspiRAYtion Seven: What to do when your creative leader rejects your work

If you see it from your Creative Leader’s point of view, a few coffees later, you should automatically recalibrate and find a whole new horizon that leads into entirely new thoughts and ultimately, ever more powerful ideas on the creative scale and the perfectly working one on the ‘does it work for this brief’ scale, highlights adman Rayomand J Patell. (Image source: Unsplash)

When the creative director says a no, despite a fantastic idea, see it from his or her eyes. Understand what they’re seeing and trying to show, explains adman Rayomand J Patell.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.

Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy

These inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining success in the advertising world. (L-R: Devika Bulchandani, Liz Taylor, Stacey Ryan-Cornelius, Fiona Gordon)

Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.