Advertising – Page 30

‘Schezwan chutney’ starts legal showdown between Dabur and Capital Foods

Back in October 2024, Dabur asked the Trademarks Registry to cancel the registration of ‘Schezwan Chutney’ as a trademark. The case is now set to be heard on February 5.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

How Disney is harnessing AI to revolutionise advertising strategies

Disney has unveiled its latest advancements in artificial intelligence at its fifth annual Global Tech & Data Showcase during CES in Las Vegas.

MAST & MEH: Oppo, Tata Play, Britannia, D’YAVOL X, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Swiggy Launches ‘Swiggy Serves’ To Prevent Food Wastage

Swiggy losses widened by 95% in Q4 FY25 year-on-year

Over 2,000 meals have been redistributed across 33 cities, with more than 126 restaurant partners joining the initiative.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.