Stacks & Strategies | Adtech Trends To Watch For

One of the trends that agencies have begun to see is the return of impersonalisation – turning to strategies and creatives that speak to the common category of potential consumer pools. (Representative Image via Unsplash)

From Web 3.0 and the metaverse to data enrichment of consumers, experts decode trends that will dominate the adtech space in 2022.

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

Why are agencies so bad at handling leadership changes and succession planning

Given the personality-driven nature of the business, succession planning strategies, particularly on the creative side of the business, are all the more important in agencies. But there are challenges. (Representative Image via Unsplash)

“The agency business is built with a lot of insecurity. It’s easy to set up an agency if leaders leave.”

How can we make sustainable travel mainstream?

Travellers are increasingly exploring lesser-known destinations, with a significant rise in bookings to locations like Antananarivo, Madagascar and Lakshadweep (Representational image: Caroline Selfers via Unsplash)

It’s not just good intentions for future trips that are top of mind for travellers – many report already actively taking important steps to have a more positive impact during their recent travel.

Layer’r Shot debacle: Industry bodies should push for S&P compliance, in letter and spirit

Lapses of reason can happen even with the soundest systems and highest standards of rectitude. However, if, and when, they do happen, an opportunity to re-examine the standards and practices or S&P process presents itself. (Representational Image via Unsplash)

A S&P may provide a well-tested and reliable mechanism for keeping broadcast content in check, which is critical as brands are creating content at a furious pace.