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Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

Over the years, the deo brands have started taking baby steps away from their sexist ad legacies, to talk about equality and respect. (Representational image: Samantha Sophia via Unsplash)

But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Puneet Chhatwal, managing director and chief executive officer, IHCL.

Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence

Brands need to level up to get women gamers

According to a 2022 EY report, the number of women gamers grew by 18 percent in 2021 and is expected to grow by 20 percent by the end of 2022. (Representative Image via Unsplash)

Women are rapidly straddling multiple roles – such as gamers, streamers, game creators, and entrepreneurs – in the online gaming industry. The Covid-19 pandemic accelerated this trend.

Licious goes for a brand refresh

As part of the brand refresh, Licious has picked up two “super-users” Ayushi Guha and Siddhartha Sanjay, who will appear on the new packaging along with the new logo.

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.

IPG Mediabrands wins ITC’s media and digital accounts

Representative Image via Unsplash

The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.

Dunzo’s head of brand Sai Ganesh quits

Sai Ganesh

Sai Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

Dentsu India’s chief client officer Narayan Devanathan quits

Former Dentsu India chief client officer Narayan Devanathan.

Sources close to the development also indicate that one more senior executive is on his way out.

Dentsu International’s South Asia Chief HR Officer Rohit Suri moves on

Rohit Suri joined the Japanese ad network in September 2021.

Sources close to the development hint that Suri is joining a major global OTT platform

Ad spends dip as startups slash marketing budgets

Unlike established brands and industries, startups cannot afford to stop investing in brand building and sales either. (Representational image via Unsplash)

Winter in the startup category is also freezing advertising expenditure (AdEx) and marketing budgets. This is in sharp contrast to 2021, when startups contributed around 11 percent to the overall AdEx of around Rs74,000 crore as per industry estimates.