Rise of vernacular advertising on digital in India

The click-through rate of regional creatives is higher: a joint study conducted by Google and KPMG found that 70 percent of Indians find vernacular digital content more reliable than English. (Representational image: Visuals via Unsplash)

As more Indians log on to the internet, the demand for local language content is steadily growing, followed by the need for advertisers to consider creating regional advertising which has gone beyond dubbed ads.

Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company

Narotam Sekhsaria is chairman of ACC Ltd, Ambuja Cements Ltd, and Ambuja Cement Foundation. He also manages the Narotam Sekhsaria Foundation, a philanthropic funding agency. (Photo credit: moneycontrol.com)

A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.

Are Indian marketers prepared for a cookie-less world?

In a world without third-party cookies, 36 percent of marketing professionals surveyed said they expect customer purchase history will become their most valuable source of data, 32 percent see social media profiles as key, and 31 percent plan to rely on website registrations. (Representational image: Alexander Sinn via Unsplash)

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.

Ashish Bhasin returns to ad biz; joins RD&X Network

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year

Stacks & Strategies | Customer experience is everything! Getting it right is imperative

To consistently earn high ratings from users, brands must examine what drives customer experience (CX) in its entirety. (Representative image via Unsplash)

There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative