Tag: Cannes Lions

Cannes Lions receives 26992 entries for 2023; 6 percent increase from 2022

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business

Cannes Lions introduces Entertainment Lions for Gaming

The Entertainment Lions for Gaming will recognise creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.(Representational image via Unsplash)

The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President.

Making of VMLY&R India’s Grand Prix winning campaign

Maxx Flash and VMLY&R claim that the packaging of The Killer Pack is lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed of in garbage dumps, thus helping to break the cycle.

Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

'The Unfiltered Tour' for VICE World News. Dentsu Creative Group India CEO Amit Wadhwa says the aim of The Unfiltered History Tour was to decolonise a part of the Internet and make it educative.

Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

Indian adland becomes more mature in matters of credit 

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.